The Growing Volume of Data as An Invisible Engine of Change

Kalin Dimtchev
Kalin Dimtchev, Country Manager Lead CEE Multi-Country, Country Manager Bulgaria
Kalin Dimtchev, Country Manager Lead CEE Multi-Country, Country Manager Bulgaria

The vision for the future is created by a set of innovators and all those who are brave enough to use new opportunities.

We live in times of uncertainty and we see that no business is immune to crisis and no organization is so flexible as to be fully prepared for the current situation of constant change. In this new environment, we have seen that business flexibility and adaptability are now the most important parts of success. The ones who respond immediately to crisis show that they have a solid foundation and a potential for a speedy recovery. There is a need for transformation in every industry – many organizations defined success in one way up until yesterday, but today it means something completely different. In times of such instability, it is good for organizations to make plans and make decisions aimed at their digital maturity in order to reduce the risks for their future development.


We see how technologies which are being used are taking over our everyday lives. Cloud technologies, for example, help to work remotely, to learn, to interact under difficult circumstances, to support business in unpredictable situations, to help develop new products in various fields. They are also needed in the provision of services in life-critical areas, such as healthcare. Virtually every sector is affected by this technological change. The pandemic has simply accelerated it and expanded the “scenarios” in which technology is used. We believe that this is a sustainable trend that will continue and encourage a number of businesses to take advantage of innovations in cloud technology and artificial intelligence.


Microsoft has announced a presence in over 60 cloud regions around the world and in over 140 countries. The Artificial Intelligence for Good initiative provides technological expertise to people and non-profit organizations who want to focus on different causes – the environment and the Earth, humanitarian aid, enrichment of cultural heritage, healthcare. High technologies will enter all areas, will become more and more widespread, but they will also be much more accessible due to cloud technologies, which provide a fast and secure platform for various businesses.

Cloud technologies

Cloud technologies open enormous opportunities to address the world’s greatest challenges. Our main goal is to provide technologies, but also to be in close contact with those who use them. We have witnessed how in Bulgaria education managed to go digital in just a few days and the basis for this is our cloud platform. So far, over 40% of teachers and students have benefited from it.


Companies that are most adaptable to the current change will reshape the future of the field in which they are developing. But the future in many sectors is already here with the availability of technology, innovation and the speed with which everything is changing. In these new challenges, technology is a key element. Data needs to be protected, and Microsoft is investing more than $ 1 billion in security research, relying on more than 3,500 experts.

Where to

The vision for the future is created by a set of innovators and all those who are brave enough to use new opportunities. The engine of change is one of the invisible resources that we have – the growing amount of data which is being generated in unlimited volumes. The speed of its appearance is constantly increasing. By 2025, data worldwide is expected to grow to 175 zetabytes. When we talk about increasing the volume of data, we must note that even our boldest predictions always turn out to be surpassed by reality. The key question remains how we will deal with this avalanche-growing volume of data in the future. And if everyone uses data efficiently in their business, they have a chance to be among the leaders in innovation.

Source: The Growing Volume of Data is An Invisible Engine of Change

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