ChannelWorld India: Microsoft to partners: Make more money
‘Digital transformation’ is the new sales push for resellers. While Microsoft CEO Satya Nadella touted “digital transformation” during a 30,000-foot-view speech before thousands of resellers, the Executive in charge of the firm’s global partner group got down to dollars and cents. “It starts for us with our mission. Everything we do, every product we build, every decision we make, in even our partner programs, is grounded in our mission, to empower every person and every organization on the planet to achieve more,” Nadella said shortly after he stepped onto the stage at Microsoft’s Worldwide Partner Conference (WWPC) in Toronto.