Loylty Rewardz Grows over 22 times with Microsoft SQL Server

New Delhi, February 26: Loylty Rewardz, a provider of end-to-end customer loyalty programs is awarding loyalty points for more than half a million transactions every 90 minutes. Its business has grown more than 22 times over the past five years, with increasing customer adoption of its Microsoft-powered proprietary solution, LIDSys® (Loyalty & Intelligence Development System). The solution is built on Microsoft SQL Server and is helping the company process more than 280 million customer loyalty accounts and processing transactions amounting to over INR 5,000 crore every month for 18 leading banks in India. The solution requires minimal implementation time and is capable of reducing risks while enhancing efficiency, due to its proven and established stability and scalability.

Leveraging the core features of LIDSys® – stability, scalability and versatility – banks and merchants can improve customer relationship, strengthen customers’ allegiance to the brand, gain significant insights into consumer behaviour and drive better profits. Customers of Loylty Rewardz include the State Bank Group, Punjab National Bank, Bank of India, Union Bank of India, Bank of Baroda and many more. (List of customers enclosed below)

With the flexibility built into LIDSys®, Loytly Rewardz has been able to provide banks and retailers with customized loyalty solutions, specific to their needs and parameters. This has helped the banks to offer their customers a sense of belonging, along with unique offers and discounts that help increase customer engagement and retention.

LIDSys® is built on the principles of Service Oriented Architecture and is based on Microsoft Windows Communication Foundation (WCF). It has several client applications on web and windows forms, and these web applications are based on ASP.NET web forms and Model-View-Controller (MVC) style templates.

Bijaei Jayaraj – Founder & CEO of Loylty Rewardz said: “Microsoft supported us throughout the development of LIDSys®, which is a world-class loyalty and customer relationship management platform. We have successfully rolled out several mobile native apps, apart from a real-time point-of-sale system. This has empowered the end customers to leverage the loyalty benefits offered by their banks across practically all devices and merchant outlets. As a result, our client banks are seeing increased customer satisfaction and our Merchant Partners are able to acquire and retain customers.”

Srikanth Karnakota, Director, Cloud and Enterprise Business, Microsoft India said: “SQL has always had leading capabilities for customers to leverage.  We are delighted that Loylty Rewardz is bringing significant value to leading banks with their solution relying on SQL Performance.  In addition to our in-memory columnar support in SQL Server 2014, we are also pushing the boundaries of performance with in-memory online transaction processing (OLTP) with customers realizing performance gains of up to 30x.”  

 List of Loylty Rewardz’s Customers:


  • The State Bank Group
  • Punjab National Bank
  • Bank of India
  • Union Bank of India
  • Bank of Baroda
  • Indian Overseas Bank
  • Central Bank of India
  • Federal Bank
  • IDBI Bank
  • UCO Bank
  • Corporation Bank
  • Canara Bank
  • ING Vysya Bank
  • Karur Vysya Bank
  • HDFC Bank
  • IndusInd Bank
  • Yes Bank
  • City Bank Bangladesh

 Some of the Retailer Merchant Partners

(Loylty Rewardz has created partnerships with about 120 Merchants, which form a network of over 5000 retail outlets across the country. Consumers can shop at these outlets and earn accelerated rewards.)

  •  Lifestyle
  • Domino’s
  • The Raymond Shop
  • Louis Philippe
  • ColorPlus
  • GRT Jewelers
  • Khimji
  • Malabar
  • Waman Hari Pethe Jewellers
  • Sangeetha Mobiles
  • N. Gadgil
  • Pothys
  • UniverCell
  • Poorvika Mobile World
  • Orra
  • S. Brothers
  • PAI International
  • Godrej Interio

About Microsoft India

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,500 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.

 About Loylty Rewardz

Loylty Rewardz Mngt Pvt Ltd is India’s Premier Loyalty & Relationship management company. It offers bespoke services in activities related to development and management of consumer loyalty, analytics, data intelligence and direct marketing communication.

Loylty Rewardz aids companies conceptualize, design, develop and operate Loyalty Programs by installing scalable technology, best practices and optimal processes towards generating lasting relationships and loyalty amongst their customer base.

Loylty Rewardz currently runs loyalty programs for a cumulative debit and credit card base of over 280 million in India, processing a monthly POS transaction volume of over 30 million transactions worth over INR 5000 Crores, and has processed over 600 million transactions so far, awarding about 16 billion loyalty points to consumers in India.

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