MCCIA & Microsoft to help SMBs Adopt IT & Cloud Computing for Growth

Pune, June 10, 2015 — Mahratta Chamber Of Commerce Industries & Agriculture (MCCIA), an apex industry body in Maharashtra and Microsoft will help small- and medium-sized businesses (SMBs)  in the state adopt information technology and cloud computing to connect better with suppliers, distributors, government agencies and reach out to more customers across India.

Maharashtra is home to thousands of SMBs. Microsoft’s partners are gearing up to advice and guide SMBs in the state and help them through their cloud journeys. One Microsoft partner, Genie InfoTech Pvt. Ltd. (GITPL), has registered a 150% growth in business in the last 12 months in the cloud computing area especially Office 365.  – , GITPL aims to extend this success to more SMBs in Maharashtra.

Anant Sardeshmukh, Director General, Mahratta Chamber of Commerce Industries & Agriculture (MCCIA) said, “In a competitive environment, businesses of all sizes must embrace technology if they are to transform and scale at a minimum cost. We believe that technology will drive the next wave of growth for organizations across Maharashtra. To this end, it is crucial to make technology more accessible for faster adoption.”

Speaking at the event, Niraj Prajapati, CEO, GITPL said: “It is heartening to see prominent industry bodies, such as MCCIA, understand the power of new technology and encourage its adoption. We look forward to working closely with SMBs and help them drive efficiency with Microsoft Office 365.” 

Mr. Yogesh Shah, Director, iResearch Services said: “By adopting Microsoft Office 365, we have successfully solved our business issues in an affordable manner, taking advantage of a “per-user” model.  Our concern over reliability, security and availability of cloud-based solutions is now a thing of the past. This new approach allows us to focus resources on our core competencies and service customers better.”

Manohar Hotchandani, Director, Business Development, Microsoft India, said: “Technology unlocks opportunities for the small and mid-sized companies. At Microsoft, we strive to provide enterprise-grade cloud solutions for SMBs. By using cloud computing, businesses can focus on their core business priorities and not spend time building in-house IT infrastructure. . Our partners, like Genie InfoTech in Maharashtra, are helping SMBs make that transition to the cloud..” 

Microsoft Office 365 helps SMBs collaborate, communicate, and connect better in their ecosystem and expand to more markets and customers. The combination of online applications and always-on customer support gives SMBs the desired competitive edge and helps open newer business opportunities. This initiative will not only help SMBs expand their business, but also help the country progress toward the “Make in India” vision of transforming itself into a global leader.

As per a study by by global consulting firm, Boston Consulting Group (BCG), SMBs that embraced IT solutions grew faster than the ones that lagged in terms of IT adoption. The study also shows that SMBs that decided to take the IT plunge created more new jobs and more revenue growth over the past three years compared to SMBs that trailed in this regard. The BCG study, ‘Ahead of the Curve: Lessons on Technology and Growth from Small Business Leaders’ found that if more SMBs in India adopt the latest IT tools, there is potential for this sector to grow revenues by $56 billion and create as many as 1.1 million new jobs.

About Microsoft India

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.

About Genie InfoTech Pvt. Ltd. (GITPL)

Genie Infotech Pvt. Ltd is a leading technology driven business service provider and a trusted IT partner for organizations across India. Incepted in 1998 at Pune, GITPL “Implements and integrates” leading-edge technology services and solutions matching specific needs. GITPL has been providing efficient IT Infrastructure Solutions, Enterprise Applications Management and Business Intelligence services. GITPL has strong team of 55+ employees and 1000+ customers across India. GITPL has collaboration with leading technology companies like Microsoft, Dell, Adobe, HP, CISCO, Symantec, Huawei and Sophos to name few.


MCCIA has been playing a significant role in accelerating the industrial and economic development of Pune region for more than seven decades now. It is one of the most active chambers of Commerce in India and has been instrumental in promoting number of institutions in Pune. MCCIA has continuously driven to make Pune a global business destination and has been catalyst for economic development of the region.

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