Mumbai, INDIA — Dec. 21, 2013 — Microsoft Corporation (India) Private Ltd. and Amar Chitra Katha Pvt. Ltd. today launched the first official Amar Chitra Katha comic application, ‘ACK COMICS’ exclusively for Windows 8 tablets and notebooks. With this free app, developed by Ninestars’ App9 Digital Studio, consumers can now instantly browse, buy, download and read hundreds of old favorites as well as the latest titles from Amar Chitra Katha, on the go.
Speaking at the launch, Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India Pvt. Ltd. said, “At Microsoft, we are constantly looking for ways to boost the apps offering and make it more relevant for the consumer. This is yet another step in that direction. Amar Chitra Katha comics are an Indian childhood staple and we are sure consumers will be delighted with the addition of this app to their tablets and notebooks.”
Amar Chitra Katha is India’s favorite storyteller. A legendary household name in India, Amar Chitra Katha is synonymous with Indian fables from the great epics, mythology, history, literature and oral folktales. With more than 400 comics in 20 languages that have sold over 90 million copies to date, Amar Chitra Katha is a cultural phenomenon, popular across the world.
ACK Comics app will be available exclusively on the Windows 8 platform for the first month. The Editor’s Pick of five comics – Shakuntala, Birbal the Wise, Tirupati, Tenzing Norgay and Anant Pai will be available free of cost to Windows 8 users. In addition, there will be three more comic titles, again available free, even after the first month -. The free app will bring the entire library of Amar Chitra Katha titles to Windows 8 users in a downloadable, easy-to-read format. Consumers can read their comics on multiple devices using a single user account in either Flipbook mode (standard, page by page) or Panel-by-Panel mode (for ease of reading on smaller devices).
“We are very excited about the launch of ACK Comics, Amar Chitra Katha’s first digital comic store app in association with Microsoft. We have always been pioneering new avenues and media channels to tell our stories. Digitalization of Amar Chitra Katha was the next step towards making our comics available to the net savvy Gen Z. With the launch of the ACK Comics App, we can now reach out to millions of readers who can access the vast treasure of Indian storytelling on their fingertips. Every title has been painstakingly renewed to provide a superb digital reading experience. Our ACK fans have always supported us and we look forward to a warm response from our customers for this app as well”, said Mr. Manas Mohan, COO, ACK Media.
To download the Amar Chitra Katha App for Windows 8, users can visit http://apps.microsoft.com/windows/en-in/app/ack-comics/d35b8045-7f57-4d58-a746-7c6598e22d36
The Windows Store now has over 100,000 apps, with over 250 million downloads worldwide.
About Microsoft Corporation India Pvt. Ltd.
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in nine cities – Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune.
About Amar Chitra Katha Pvt. Ltd.:
Amar Chitra Katha Pvt. Ltd., (ACK) is India’s leading storyteller, publishing some of India’s most loved and trusted brands like Amar Chitra Katha, Tinkle, Karadi Tales and Brainwave. Well known proprietary characters like Suppandi, Shikari Shambu and Kalia the Crow, are part of ACK’s iconic family. ACK develops products for multiple platforms including print, online services, games, television, films, mobile and home videos. ACK is headquartered in Mumbai, and have design studios in Bengaluru and Chennai.
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