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In an interview, Raghuvesh Sarup, Director-Marketing, Microsoft Mobile Devices, talked about the take-over of Nokia by Microsoft and what the marriage of hardware and software companies has meant for the brand. Talking about the transformation from Nokia to Microsoft in the retail space, he said, “In the digital space, the transformation is happening already. The website is no longer nokia.com it is microsoft.com, and our websites have only Microsoft logos. Digitally, the transformation has happened faster but in brick and mortar stores it will take longer as it is a physically harder task.”

Microsoft has launched its first non-Nokia Lumia phone in India. Lumia 535 is the first Microsoft branded smartphone, the company launched the device in India for Rs 9,199/- This budget smartphone however sports all the features and functionality of high-end phones. Microsoft Lumia 535 runs on Windows Phone v8.1 update 1. The latest update 1 has brought many new features such as Live folders, SMS merge and forwarding, VPN, Internet Explorer.

Xbox One is made for the users who are looking for ultimate gaming console that also satisfies entertainment needs. Tons of upcoming games will be soon launched on Microsoft Xbox One. Game vendors are going to ship all upcoming games to Xbox One platform as well. This is a list of 5 top games that you must buy if you own Xbox One.

Microsoft has introduced Microsoft HCS an automated off-site data protection service based on cloud snapshot. Historical versions and point-in-time of data can be restored using snapshot technology. The system performs backup on short daily interval to avoid errors. In case of a disaster, Microsoft HCS solution forms hybrid cloud management system which provides functionality of virtual tape technologies for the data backup. Microsoft HCS solutions is the great one stop solution for all data backup necessities.

Skype for Android, as a part of the update, now opens chat windows much faster, especially when opened from a notification. The improved window opening time was already introduced last month for iPhone users as a part of its 5.7 app version. Picture-in-picture feature in Skype, which has been available for tablet devices for a while, will also Android smartphones.

Speaking at the launch of the Microsoft Lumia 535, Raghuvesh Sarup, Head of Sales at Microsoft Mobile Device Sales, said, “Younger tech-involved audiences are increasingly looking at an uncompromised experience on their smartphones. With access to the best services right out of the box at a price they can afford, we believe the Lumia 535 is an ideal solution to offer young India. This carries forward our promise to bring alive Microsoft services on Lumia devices across price points.”

Microsoft Devices launched its first Lumia handset without the iconic Nokia brand name in India for Rs 9,199. Featuring the Microsoft logo, the Lumia 535 has a 5-inch display, 1.2 GHz quadcore processor and 1GB RAM. Along with 8 GB internal storage and 15 GB of free OneDrive storage, the device supports expansion up to 128 GB through microSD cards. “The new Microsoft Lumia 535 sets the benchmark in bringing the best of the Windows Phone ecosystem at an accessible price point to consumers in India,” said Microsoft India Chairman Bhaskar Pramanik.

Microsoft Ventures in India has announced the graduation of 11 technology start-ups from the fifth batch of its Accelerator Program. Congratulating the graduating companies, Ravi Narayan, director, Microsoft Ventures India, said: “This batch has made considerable progress during the four months with us, with seven of the 11 closing deals with clients outside India. Overseas VCs and investors are showing keen interest in our start-ups.”

Raghuvesh Sarup, Director-Marketing at Nokia India Sales, said in an interview that Microsoft is rebranding its new smartphones to convey the importance of software as a differentiating factor for the company. Detailing Microsoft’s plans to compete with Android, he said, “Windows phones in their current avatar were launched at the end of 2011 and they reached most parts of the world by mid-2012. In the world of iOS and Android, the new Windows OS for phones is an infant. However, in these two years, the Windows OS has gained a 10% market share in several countries.”

The Dropbox and Microsoft integration — which brings the ability to edit Office files from within the Dropbox mobile app — has now started rolling out to both Android and iOS users. Once users have updated the Dropbox client, they will see a new “Edit” option, which will allow them to quickly switch over to the new mobile Office apps to make changes to an Office file. As soon as the file is saved, the changes are saved and synced across all Dropbox devices automatically. officials Shobhit Sahay and Chris Nguyen in a blog.