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India’s leading character entertainment company, Graphic India, announced the launch of its Graphic India app exclusively on the Windows Phone platform. In the same way that America created superheroes and Japan created anime, Graphic India is harnessing the creativity of India to launch a new wave of enduring stories and mythic heroes to captivate the imagination of audiences in India and around the world. Mr. Vineet Durani, Director, Windows Phone Business Group, Microsoft India, said, “Animation is a billion dollar industry in India and a growing number of the country’s youth are taking an interest in Indian animation characters. Therefore, we believe that the Graphic India app is a great new addition to our offerings”.

Micromax is all set to launch its first WP 8.1 handset in India. The device is expected to go official sometime next month. Also, the company will reportedly be the first in the country to offer a smartphone based on the Snapdragon 800 chipset from Qualcomm. The device will fall in the price range of Rs. 10K to Rs. 15K, further intensifying the competition in the budget smartphone segment. The handset will also compete against the many phones being offered by Microsoft itself. We expect it to come with 512MB or 1GB of RAM and a quad core Snapdragon 400 SOC.

Following the success in Kolkata and Ahmedabad, Microsoft Devices has partnered with WWF-India to launch the 2014 edition of “Create to Inspire” Fellowship. The program provides a platform to young people to use their creative arts to build innovative social action projects under the guidance of established mentors from various fields of art. Speaking at the launch, P. Balaji, Managing Director, Nokia India, said “We are very happy to launch the second edition in Delhi, a city that has long been known for its rich culture and ethnicity. With all the creative inspiration the program aims to bring among the youth, we are looking forward to some great talent from this culturally rich city.”

It’s only the second day at Computex 2014 and Microsoft unleashes two never-heard-before Windows devices as part of its keynote presentation. Microsoft’s VP of OEM partners Nick Parker showcased two innovative devices from the house of HP and Toshiba called Pro X2 612, a 2-in-1 device and 7-inch tablet respectively. e HP Pro X2 612 is a 2-in-1 device “designed from the ground up for business”. It has full HD cameras at the rear and front. It comes with a stylus using the Wacom digitiser, and enterprise security built-in. The second device under the brand of Toshiba is a 7-inch tablet that apparently sports “champagne gold” finish.

Priced at Rs. 3, 329 Microsoft Devices announced the launch of Nokia 225, a device which according to the company is a part of its initiative to allow internet access to all the mobile phone users across the country. The Nokia 225 allows internet access through the cloud-powered Nokia Xpress Browser. Sari Harju, Head of mobile phones, Nokia India Sales said, “Offering a rich media experience and simple functionality combined with Nokia trust and quality, the Nokia 225 enables us to bring the affordable mobile phone experience to consumers across the spectrum. It is a true testimony of our commitment to connect the next billion to the internet”.

Microsoft Devices has partnered with WWF-India to launch the 2014 edition of ‘Create to Inspire’ fellowship. The program provides a platform to young people to use their creative arts to build innovative social action projects under the guidance of established mentors from various fields of art. This year’s edition will focus on Urban Biodiversity. Under the fellowship, 50 young creative people in the age group of 18 to 25 years will be selected and mentored by 5 renowned artists and 2 subject matter experts for a period of 4 months. Speaking at the launch, P. Balaji, Managing Director, Nokia India, said “This will help create a new social context in the city with the aim of encouraging people to preserve its biodiversity.”

When Microsoft’s new CEO, Satya Nadella, took the stage at the Code Conference in Southern California, he really needed to make a good impression in front of the high-powered crowd full of fellow tech ex¬ecutives, investors and opinion-havers. So Nadella rolled out a catch phrase. He said he believed we had entered the “post-post-PC era”. He said you’re no longer married to any one device, and that apps and services should be built for all devices.

The article is an interview of Joe Belfiore, Corporate Vice President and Manager for Windows Phone, Microsoft wherein he spoke about Windows Phone, Nokia and Moto E. He said, “There are a number of things I’m really excited about. I’m excited to see the effect on the available apps that will happen as the net volume of this new platform ramps up. I’m also excited to see what happens with dual-SIM. You know it is a meaningful gap for a lot of people in countries like India and I’m excited to see how that will affect the perception of Windows Phones.”