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Snippets from an interaction with Amrish Goyal, Windows Business Group, Microsoft India who talks about the extended support provided by Microsoft post Windows XP. The story also showcases the urgency amongst the banks and PSUs to upgrade to newer technology. He said, “We encourage everybody to upgrade at the earliest. The cost of extended support is high. Generally, support for an average computer costs around $200 a year. So, our idea is to provide support only in extreme circumstances.”

Key insights from Jospeh Landes, General Manager, DPE —Microsoft, on the sidelines of BUILD conference in San Francisco. Joseph said, “The fact that more than 10 per cent of the apps are being developed by Indian citizens is a great thing. People want to tap in and acknowledge the power Indian developers have. There is no secret that India has a lot of software developers.”

“Having grown up in India, the idea that I would have the opportunity to talk to all of you as CEO of Microsoft was beyond my wildest dreams. Admittedly, my interests at that time were a bit more focused on cricket than on technology. It is amazing though, to think of the advancements in technology over the past few years and the opportunity for developers in India today” says Satya Nadella, CEO of Microsoft.

Microsoft is focusing on the small and medium enterprises segment for the expansion and adoption of its cloud offering. The findings of The Boston Consulting Group India (BCG) states that over the past three years IT-enabled SMEs grew their revenues 20 percentage points faster and cloud services are playing a key role in SME growth. Meetul Patel, General Manager – SMS&P, Microsoft India, said, ” Today, the availability of services delivered through pay-as-you-use cloud computing is enabling SMEs to substantially reduce upfront investments in server and networking infrastructure.”

We take a look at the best camera and photography apps on Windows Phone. This is an exclusive on the Windows Phone OS that speaks positively about the apps available on our platform. A recent surge in adoption of the platform has caused app developers to take notice and we are now starting to see not just amazing hardware from Nokia, but also a great set of apps.

Governments could lose more than $50 billion in dealing with costs associated with malware on pirated software, shows a study by the National University of Singapore (NUS) and research firm IDC. The study, titled ‘The Link between Pirated Software and Cyber security Breaches’, expressed concern over the potential impact of cyber security threats on nations. David Finn, Executive Director and Associate General Counsel, Microsoft Cybercrime Centre, said, “Cyber criminals are profiting from any security lapse they can find, with financially devastating results for everyone.”

“Microsoft” has been declared a Well-Known mark in India through an ex-parte judgment delivered by the Delhi High Court on February 3, 2014. Well-Known marks are usually protected, irrespective of whether they are registered or not, in respect of goods and services which are identical with, or similar to, those for which they have gained their reputation. Microsoft as a trade mark is a well-known mark across the world. With this order, Microsoft as a mark is now included in an elite list of well-known brands maintained by the trade mark registry in India such as Tata and Whirlpool.