New Delhi, October 15, 2015: Microsoft today announced the availability of Xbox One, Xbox Live, Xbox One Accessories and all Microsoft-published Xbox One game titles on Flipkart. Starting October 15, 2015, Microsoft’s entire range of Interactive Entertainment Business (IEB) portfolio will be available on e-commerce retail partner Flipkart alongside Amazon.in. As part of a continuous market expansion strategy, in August we had announced the availability of Xbox One and Xbox One accessories at select Microsoft Priority Resellers.
Commenting on the same, Anshu Mor, Director – Interactive Entertainment Business, Microsoft India said, “Over the last one year, through our partnership with Amazon.in, we have received an overwhelming response from consumers for Xbox One and Xbox 360 in India. Responding to this growing demand, we are now extending the availability of our portfolio to Flipkart. With this move, we are looking to further expand our presence in the market.”
Commenting on the availability of Xbox One and Xbox One accessories on its platform, Adarsh K Menon, Vice President – Electronics, Flipkart, said “Demand for our gaming category is witnessing exponential growth, fuelled by Flipkart’s large youth consumer base. Our partnership with Xbox will further enrich the portfolio and will also add to this experience by tying up with leading gaming publishers across the globe to bring in the latest gaming titles. Xbox will be available on our platform on the midnight of October 15th, as a part of the Flipkart Big Billion Days.”
Offering enthusiastic gamers in India, an all-in-one gaming and entertainment experience created for the next generation, the consoles will now be available on online shopping platforms Flipkart and Amazon.in, as well as at select Microsoft Priority Resellers starting at INR 34,990.
Xbox is Microsoft’s premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music and sports. Your favorite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass and Xbox Live, the world’s premier social entertainment network. More information about Xbox can be found online at http://www.xbox.com.
About Microsoft India
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,500 employees engaged in sales and marketing, research and development, and customer services and support across Ten Indian Cities – Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.