Microsoft Malaysia Begins Surface Pro 4 Pre-orders via Lazada

• Microsoft Malaysia has begun pre-orders of the highly anticipated Surface Pro 4 – the thinnest, lightest and most powerful tablet that can replace your laptop yet – starting today via the company’s online store hosted on Lazada

• The Microsoft online store on Lazada will act as a one-stop shop for various Microsoft software and hardware, and marks the first time the company is directly partnering with Lazada in the Asia-Pacific region to expand its reach.

• The online store officially launches on 27 October and will be a one stop center for all Microsoft products made available in Malaysia – from Windows and Office, Microsoft phones, accessories, as well as laptops, tablets, and 2-in-1 products

KUALA LUMPUR, 19 October 2015 — Microsoft Malaysia has begun pre-orders of its much awaited Surface Pro 4, starting today. In partnership with online shopping and selling destination, Lazada, individuals can now purchase the device via the company’s online store at http://www.lazada.com.my/microsoft-store/Surface-Pro-4/.

The brand new Surface Pro 4 is Microsoft’s thinnest, lightest, and most powerful tablet that acts as a laptop replacement. The device is only 8.4 mm thin, and features a stunning 12.3-inch PixelSense Display, equipped with 6th Generation Intel Core M, Core i5, and Core i7 processors, enabling everyone from students to professionals to get more done on the go. The Surface Pro 4 also features a more ergonomic type cover with optimal key spacing for fast and fluid typing. The redesigned Surface Pen features 1,024 levels of pressure sensitivity to help you write, draw, and mark documents with precision ink on one end and an eraser on the other.

The Surface Pro 4 is just an example of one of the many latest Microsoft products which will be made available exclusively for pre-orders on the Microsoft online store on Lazada. This marks the first time the company is partnering with Lazada in the Asia-Pacific region to expand its reach. Come 27 October, consumers can also expect to see a greater line up of product categories from Microsoft via the online store on Lazada, such as Windows and Office, Microsoft phones, accessories, as well as laptops, tablets, and 2-in-1 products. The Microsoft online store on Lazada will act as a one-stop shop for Microsoft’s first and third party products, making it a destination for exclusive offers and great deals. The Surface Pro 4, for instance, will come with a pre-order offer, which includes a premium leather sleeve and screen cleaning pad.

Bruce Howe, General Manager, Consumer Channels Group of Microsoft Malaysia said, “Today’s announcement of the launch of the Microsoft Online Store on Lazada marks a step forward for Microsoft Malaysia. It allows us to bring the latest devices and services to the Malaysian market via a platform that is already familiar to many Malaysians. We’re also excited that consumers now have the opportunity to pre-order newly announced Microsoft products online, starting with the Surface Pro 4.”

“We are delighted that Microsoft is launching its online store and the online pre-order of its new Surface Pro 4 exclusively with Lazada. Together, Microsoft and Lazada are making exciting, aspirational innovative products accessible to more consumers in Malaysia. As the number one online shopping and selling destination, Lazada has become the clear one-stop choice for international brands like Microsoft to expand their business in the region,” said Hans-Peter Ressel, CEO of Lazada Malaysia.

Alternatively, interested individuals can also contact selected Microsoft retailers starting 26 October to pre-order the Surface Pro 4, which will also come with the pre-order offer of the premium leather sleeve and screen cleaning pad. [Please view list of selected retailers taking pre-orders in the “Appendix” section].

The tablet that can replace your laptop just got thinner, lighter, faster

Microsoft will offer six different variants of the Surface Pro 4 for pre-order, with pricing beginning at RM3,999 (including GST). Shipping is expected to begin from 19 November onwards.

In comparison to its predecessor, the Surface Pro 4 is not only 30 percent more powerful than Surface Pro 3 but is also quieter, runs cooler, and is even more efficient with up to nine hours of battery life[i]. The new Surface Pro 4 Type Cover[ii] takes the Surface Pro 4 from tablet to laptop in an instant and features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing.

The top features and benefits of the Surface Pro 4 include:

• It’s light and powerful – Powered by Windows 10, Surface Pro 4 turns from a tablet into a full powered laptop while running all of your desktop software seamlessly.
  • Amazing screen – The 12.3” PixelSense™ display has extremely high contrast and low glare, giving you a picture rivaling real life.
  • Incredibly mobile – More powerful and lighter than ever before at 766 grams, the Surface Pro 4 is the most versatile and productive device you’ll ever use.
  • Work on the go – With the multi-position kickstand and an improved Type Cover2, it transforms into a fully functioning laptop running desktop software.
• Exceptional performance – Surface Pro 4 is your mobile workstation, with Intel®Core™ processors that allow you to run multiple programs.
  • Mobile workstation – Surface Pro 4 with 6th Generation Intel® Core™ m3, i5, and i7 processors is not only more powerful – it’s quieter and runs cooler than ever before.
  • Stay sharp – Video conference in HD with the 5MP front-facing camera or take stunning pictures and video with the 8MP autofocus rear-facing camera.
  • Lasts all day – The battery lasts up to 9 hours² so you can work uninterrupted. Now you can take your Surface with you all day.
• Runs Windows and Office perfectly – The best Windows ever, with lots of new features you’ll love, like innovations in security, personalization, and productivity.
  • Full Office – Surface Pro 4 works perfectly with the full suite of Office products, driving your productivity to new heights.
  • Markup pages – Write directly on webpages with Surface Pen in the all-new Microsoft Edge browser and share your notes easily.
  • Limitless apps – Surface Pro 4 has all the power you need for even the most demanding apps, along with creative and professional software.

More information on Surface is available at www.surface.my.

[i] For video playback; testing conducted by Microsoft in September 2015 using preproduction Intel Core™ i5, 256GB, 8GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except Wi-Fi was associated with a network and Auto-Brightness disabled. Battery life varies significantly with settings, usage and other factors.  

[ii] Sold separately 

Appendix

For more information on the list of retailers ready to take pre-orders for the Surface Pro 4, please visit their respective websites and/or stores, below: