Take Blip releases new functionality on its platform integrated with Microsoft Azure OpenAI Service

Take Blip releases new functionality on its platform integrated with Microsoft Azure OpenAI Service

The updates will help large companies improve their customer service metrics, such as NPS, by quickly creating personalized conversational flows

Take Blip, a leader in intelligent brand-to-consumer communication solutions in conversational applications, announces that it is leveraging Microsoft Azure OpenAI Service to enhance its intelligent contact solutions.

«One of the integrations that is already available on our platform concerns the use of Microsoft Azure OpenAI Service directly in the intelligent contact, that is, in the chatbots that brands have in order to communicate to their customers. With Azure OpenAI Service capabilities integrated into messaging channels such as WhatsApp, Instagram, Messenger and others, conversational flows will easily emerge to create even more amazing, original, and personalized, natural dialogues, making demands more agile and targeted,» says William Colen, Head of Artificial Intelligence at Take Blip.

According to the executive, Take Blip is already testing a second functionality with some brands and will soon be released to the entire market: the integration between Blip Desk and Azure OpenAI Service. Blip Desk is Take Blip’s solution that enables the continuous redirection (known as overflow in the tech world) of a conversation between a customer and an intelligent contact, to a human attendant. This transition is transparent to the customer, so the human agent can continue the conversation with the user exactly where the intelligent contact left off.

At Blip Desk, the Azure OpenAI Service will help improve the customer experience by suggesting responses based on each person’s conversation history. «We believe that this technology, by its precision, agility and naturality, can optimize the service time, whether in sales or after sales, and improve the user experience with platform to respond to their customers. This integration will be aimed mainly at large companies that talk daily with thousands of consumers in a macro scope of communication strategy and not just as a feature,» says Colen.

To integrate these functionalities into its platform, Take Blip relies on Azure OpenAI – part of Azure’s IAI platform, which gives customers access to the world’s most advanced AI models, with the security and enterprise capabilities of Azure. «We have an agreement with Microsoft that provides for the use of Azure infrastructure services, the acceleration of the adoption of data services, Artificial Intelligence and machine learning, integrating our products with theirs. Thus, we have achieved greater scalability and security for our infrastructure,» explains the AI specialist at Take Blip. The integration is available to Take Blip’s more than 3,300 customers.

More information in https://www.take.net/chat-gpt/.

About Take Blip

Take Blip is the leading platform for intelligent interactions between brands and consumers across leading messaging apps. Founded in 1999, the company has a history of pioneering and leading role in the mobile internet in Brazil. In 2020, it received a contribution of US$ 100 million from Warburg Pincus, at the time, it was the largest Series A contribution in the history of the Brazilian investment market. In 2022, it received a Series B contribution, also from Warburg Pincus, worth $70 million. Currently, it helps several companies, such as Dell, GM, Itaú Unibanco, Coca-Cola, Fiat, Claro and others, to sell, engage and relate to customers in a secure and complete way in channels such as WhatsApp Business API, SMS, Telegram, Instagram, Messenger, Google Business Messages, Google RCS, Apple Messages for Business and others. The company has been elected for 5 consecutive years among the best companies to work for by Great Place to Work. More information in https://take.net/.


About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. The company has been in Brazil for 34 years and is one of the subsidiaries of Microsoft Corporation, founded in 1975, and present in more than 190 countries. From July 2021 to June 2022, the company invested over US$15 million in donations and discounts for nonprofit entities, impacting more than 2,000 institutions with software donations, purchase discounts, and support for training projects. With the launch of Microsoft For Startups Founders Hub, 443 new startups were approved, totaling 703 supported startups, which together have already consumed USD 11,898,488.00 in Azure cloud credits.

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