24.03 – 25.03.2015 | IAMCP Europe Summit 2015

IAMCP Europe Summit
Brussels, 24-25 March 2015

The International Association of Microsoft Channel Partners (IAMCP) Summit is an annual event that brings together up to 200 IAMCP and Microsoft BizSpark members from across Europe. It is the largest gathering of European IAMCP partners that facilitates networking, business development, and European policy discussions. Attendees will receive professional coaching from industry leaders, and discover new initiatives for market and international expansion, learn and share success stories with other partners, and gain valuable insight to the Microsoft Partner Network.

The Summit will also host the final of the European AppCup 2015, a pan-European competition featuring Windows/Windows Phone applications.


Tuesday, 24 March
09:30 – 11:00 Pre-opening Breakfast
BizSpark meets IAMCP – get to know your country’s IAMCP lead and learn how IAMCP can help your business. Tables hosted by IAMCP Chapter leads.
11:00 – 12:30 European AppCup Final
3-min long pitches by AppCup finalists in front of a panel of tech industry experts, venture capitalists, proven entrepreneurs and policy makers; followed by 3-min long Q&A.
Moderated by Soha Hohnecker, Regional Marketing Manager, Microsoft Ventures.
12:30 – 12:45 Coffee break
12:45 – 13:20 IAMCP Europe Summit Opening
Jean-Philippe Courtois, President, Microsoft International
Per Werngren, President, IAMCP Europe
Maarten-Jan Vermeulen, Founder & CEO, Orange Tribes
13:20 – 14:30 Networking lunch
14:30 – 15:45 Starting-up: Opportunities and challenges in winning customers for smallest enterprises
Wim Delbeke, Senior Director EMEA, Sales, Execution and Strategy, SMB, Microsoft
Coaching session for BizSpark members with Microsoft Exec and IAMCP partner on how to win new customers whether in the private or public sector.
CityNext: How to move cities to the Cloud
Marie Ygge, Director Partner Strategy, Public Sector EMEA, Microsoft
Ray Pinto, Senior Manager, EU Institutional Relations, Microsoft
Andrea Pescino, CEO, SoftJam
Coaching session aimed to help understand the needs of European cities’ adoption of cloud solutions.
15:45 – 16:00 Coffee Break
16:00 – 17:30 Building Confidence in the Cloud
Studies show that only 19% of EU businesses use Cloud services today (Eurobarometer, Dec. 2014). In several EU countries, the deployment of cloud in the public sector is at a very early stage. This session will discuss ways and means to increase EU consumers’ trust in the cloud.
BizSpark Partner
Per Werngren, CEO, Idenet
Michał Boni, Member of the European Parliament
Nicolas Dubois, Directorate-General for Justice & Home Affairs, European Commission
Moderated by Francois Lhemery, Senior Director, Public Policy EMEA, Microsoft
17:30 – 17:45 Coffee break
17:45 – 18:15 The Past, Present, and Future of the Cloud
Robert Suess, GM Developer Experience Western Europe, Microsoft
18:15 – 18:45 European AppCup Awards Ceremony
Moderated by Soha Hohnecker, Regional Marketing Manager, Microsoft. Awards presented by Antanas Guoga, Member of the European Parliament & Robert Suess, GM Developer Experience Western Europe, Microsoft
18:45 – 20:15 Cocktail and walking dinner
Wednesday, 25 March
08:00 – 09:30 Breakfast – expanding into new markets
Roundtables organized by regions of interest for business expansion.
09:30 – 10:15 The Road Ahead, Investing in Partner Success
Celine Bremaud, VP Small and Midmarket Solutions & Partners EMEA, Microsoft EMEA
10:15 – 11:30 BizSpark Track IAMCP Track
Life beyond BizSpark: Joining Microsoft Partners Network (MPN). Opportunities for Business Growth with IAMCP
Heather Doran, Senior Partner Marketing Manager, Worldwide Partner Group, Microsoft
Building a Profitable Cloud Business
Luc Van Ballaer, Senior Director, Partner Strategy EMEA, Microsoft
11:30 – 11:45 Coffee break
11:45 – 13:00 Thinking big from day one. Growing your business through digital marketing
Marek Zaremba-Pike, Chief Marketing Officer, BabyStep.tv – BizSpark Partner
Doing business with Microsoft through the Microsoft Partner Network
Customer and Partner Experience
Marie Mihail, Global Customer and Partner Experience Lead, SMS&P, Microsoft
Microsoft Partner Network
Heather Doran, Senior Partner Marketing Manager, Worldwide Partner Group, Microsoft
Partner Technical Services
Sten Færch, Director, EMEA Partner Technical Services, Microsoft
13:00 – 14:00 Networking lunch
14:00 – 15:15 Pitching a business to private investors
Coaching session for start-ups and businesses with a high growth potential.
Frank Maene, Managing Partner, Volta Ventures
Tapping into EU funds
Coaching session by internal exec or external consultant specialized in EU funding
15:15 – 15:30 Closing of the IAMCP Summit
Per Werngren, President, IAMCP Europe
15:30 – 18:00 Networking coffee & tapas

Please note that the agenda is being finalised and changes can be expected.


Accommodation on the night of 24 March will be covered for confirmed participants. We will try our best to accommodate all attendees at the Thon Hotel EU, however this will be subject to the availability of rooms. Alternatively, remaining guests will be accommodated at a nearby hotel.

The IAMCP Summit 2015 will be held at the Microsoft Centre on Rue Montoyer 51, 1000 Brussels.

The International Association of Microsoft Channel Partners (IAMCP) represents Microsoft´s best of breed partners from around the globe. The organization was formed in 1994 and provides Microsoft Partners a voice into Microsoft programs, to the IT community at large, as well as a vehicle to facilitate mutual growth and business development among partners. The non-profit organization is operated by an annually elected board of directors, and is funded through membership fees and sponsor grants.
Should you have any questions related to IAMCP Europe Summit 2015, please contact us at [email protected]


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