Publicis Groupe – one of the world’s largest creative agencies – has revealed a new partnership with Microsoft which will enable the company to combine its robust marketing and data capabilities with Microsoft Azure and Cortana Intelligence Suite.
With the partnership, Publicis Groupe can help enterprise businesses utilise the power of data to reimagine their working practices as part of crucial digital transformation processes, thanks to the incredible power and flexibility of Microsoft’s intelligent cloud platform.
“Microsoft is pleased to partner with Publicis Groupe to create a new class of AI capabilities to help clients succeed in their own marketing transformations. Together, we want to bring the power of artificial intelligence to help brands create new customer experiences and transform digital operations. Our new partnership harnesses the power of predictive analytics, deep learning and natural user interfaces with the scale and security of our enterprise cloud,” said Joseph Sirosh, corporate vice president, data group at Microsoft.
The announcement comes during a crucial period of cloud transformation and disruption, driven by cloud computing, data and intelligence.
Azure, with its powerful scalable cloud data storage and analytics solution, coupled with Cortana Intelligence Suite’s machine learning and forecasting technology, provide an extremely powerful pairing for all businesses looking to increase their efficiency, reduce costs, and more.
Microsoft is empowering companies such as Publicis Groupe and its agencies – such as SapientRazorfish – to enable new customer experiences for brands, as well as providing a better understanding of their markets for CMOs.
For more information, please visit the official Publicis Groupe announcement.