Microsoft partners with Econocom and Bechtle to distribute HoloLens across Europe

Microsoft’s Mixed Reality HoloLens headset will be readily available across more of Europe, thanks to the announcement of two new partners – Econocom and Bechtle.

The respective French and German companies will use their expertise and widespread networks to allow Microsoft to expand its range of HoloLens products for corporate customers in the European market.

HoloLens’ unique ability to merge virtual objects in the physical world lends itself to numerous innovative applications in industry, and the announcement of two new partners will enable more companies than ever to tap into its potential, and help boost their digital transformation.

“Mixed reality is still in its early stages but already it’s poised to revolutionise a number of uses in the professional world. Joining forces with Microsoft, who are precursors of this technology, will enable us to help our clients keep right up to date with these new uses,” said Bruno Grossi, Executive Director of Econocom Group.

Econocom itself will offer financing solutions such as subscriptions or pay-per-use – this expertise will speed up HoloLens adoption, which was previously only available from the Microsoft Store, by offering companies turnkey solutions to match their needs and address their digital transformation challenges.

Michael Zawrel, Senior Product Manager Mixed Reality & HoloLens at Microsoft Germany states that “Since Microsoft HoloLens came onto the market last year, we have been experiencing a continuously high demand from companies. By cooperating with Bechtle, we are taking this development into account and making it even easier for companies to benefit from the advantages of Mixed Reality technology.”

In the future, Bechtle will also offer interested corporate customers additional services around Microsoft HoloLens as part of its “Mixed Reality as a Service” (MRaaS) offering. Companies will be able to rent or lease the device for testing purposes, among other things. The company’s own partner HCV Data also provides additional services, such as workshops for beginners or individually tailored project solutions, from concept development to implementation.

“Microsoft HoloLens offers companies new ways to exploit the potential of progressive digitalization”, says Andreas Ebing, Head of New Business Development at HCV Data Management GmbH.

“Linking the real world to digital information enables more effective workflows in all departments – whether in sales, marketing, product development, customer service or maintenance. Together with Microsoft, we’ll show how companies use the new technology to the best of their ability.”

Aside from its logistics and distribution know-how, Econocom was also chosen for its ability to offer financing solutions such as subscriptions or pay-per-use. This expertise will speed up HoloLens adoption, which was previously only available from the Microsoft Store, by offering companies turnkey solutions to match their needs and address their digital transformation challenges.