Microsoft ScaleUp Berlin – meet Dutch startup ProcessGold

Process Gold members

The Microsoft ScaleUp program is designed for Series A startups and offers access to sales, marketing and technical support. Eligible startups partake in the immersive program at one of our seven global locations followed by ongoing support from a dedicated team of success managers. One of the ScaleUp locations is Microsoft ScaleUp Berlin, where a dedicated team around Managing Director Iskender Dirik twice a year supports a batch of up to 10 startups with coaching, training and technical support. In this blog series we will introduce one of the participating startups from our third batch each Tuesday and Thursday.  

Every use of IT-systems leaves digital “footprints” behind. Process mining, a technology of process management, uses this data to visualize and analyze the actual end-to-end processes, with all variants and relevant key performance indicators. Through that, one can reveal inefficiencies and optimize the process.  

“If you bake a cake, you need to use the right ingredients, follow the steps in the recipe, do so with the right timing, to have the result you intend: a tasty, healthy cake”, explains Christiaan Esmeijer, COO of ProcessGold. “Over time, your recipes improve and change. Sometimes you also need to improvise, for example because you are one egg short.”  

Companies also use “recipes” to achieve their goals for their customers, they also change tactics and improvise. Just as baking sometimes goes wrong, so too, do these so-called business processes. That is where ProcessGold comes in. Their software uses company data to provide full insights into business processes, with the aim to improve these on a daily basis. “This leads to more efficient processes, that do what they are supposed to do, and to happier customers: they get a tasty, healthy cake, at a great price”, says Esmeijer. 

Learn more about ProcessGold in our short video interview with COO and Co-Founder Christiaan Esmeijer: 

The biggest challenge for ProcessGold before the start of the program was to grow its innovative product into an offering which really scales, and thus reaches many customers through a global partner network. This is an area which Microsoft can help them with, and what Esmeijer describes as the biggest benefit of the ScaleUp program: 

“The program provides us with the recognition of one of the major software companies in the world. In co-selling agreement, this would really boost for our global partner network, with access to Microsoft sales itself, and the Microsoft Partner Ecosystem.” 

ProcessGold’s next steps are finalizing technical integration, in order to enter into a co-selling agreement with Microsoft. “That’s a great result, but it’s also just the beginning of a great partnership that we will again work hard on to reap its great benefits”, says Esmeijer. 

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