Microsoft announces new strategic platform to disrupt market and empower every Thai partner to achieve more

 |   Thornthawat Thongnab

Top partners endorsed in FY18 Microsoft Thailand Inspire awards

Bangkok, 24 November 2017 – Microsoft (Thailand) Limited celebrated another year of successful business partnerships at the FY18 Microsoft Thailand Inspire awards ceremony, held at Park Hyatt Bangkok. The event saw 5 prizes under the Microsoft Partner Awards 2017 program handed out to outstanding partners who succeeded in presenting advanced, unify technology and quality solutions as well as satisfying customer needs in the digital era. Microsoft also took this opportunity to introduce ‘One Commercial Partner’ – a new strategic platform conceived to help partners disrupt the market and better respond to customers’ digital transformation demands.

The digital era has brought about a wave of instant, disruptive transformation to businesses around the world while also opening up significant new opportunities. These changes have driven Microsoft Thailand to focus on the process of digital transformation through four interconnected bold ambitions – empowering employees, engaging customers, optimizing operations, and transforming products.

Tanapong Ittisakulchai, One Commercial, Small and Midmarket Solutions & Partners Lead, Microsoft Thailand said, “As more and more companies transform for the digital era and create the biggest changes in over two decades for the business landscape, the opportunity to drive our customers’ businesses forward through digital transformation has opened up an estimated $4.5 trillion in market opportunities. With these huge opportunities, our partners have started transforming to improve their capabilities and accelerate new market expansion. This year, we are focusing on the enhancement of partner capabilities, including marketing insights, technical specialization and more, in order to respond to their needs as well as customer demands in both enterprise and SMB sectors. To accomplish this, we have invested in the formation of Worldwide Inside Sales teams in four major cities across the globe. This team will provide consultation to Microsoft customers, starting from learning new solution through online channels, recommending proper solutions implemented by professional teams, and working closely with partners for technology adoption and creation of new business opportunities with customers.”

Microsoft is proud to introduce One Commercial Partner as a centralized model to drive business. The strategy comprises three core elements: ‘Build-with’ – enhancing partner capacity in technical competency, and marketing as well as support for intellectual property development to build up business competitiveness; ‘Go-to-Market’ – a customer-centric marketing model that provides analytical support to reach out to the right target customers with the right approach; ‘Sell-with’ – joint sales support with a professional team to connect with the right customers at the right time. This strategy will simplify and optimize our engagement, drive increased collaboration and foster a culture of work that puts our partners first.

Dhanawat Suthumpun, Managing Director, Microsoft Thailand added: “Partners are our priority. Our mission is to empower every person and every organization on the planet to achieve more, and our partners bring that mission to life every day with our customers – a fact evident in how more than 95 percent of our business is generated through robust and constantly evolving partner ecosystem. Microsoft has always recognized the importance of our work with partners, and we continue to emphasize the value of a strong working culture – which can be just as important as technological capabilities. We promote diversity and inclusiveness as well as creativity and making a difference – all of which are great fundamentals for a strong partnership. We would like to encourage partners to build assets and knowledge together and create a great impact to Thailand along with vast business opportunities.”

At this year’s awards, Microsoft named four partners in Thailand as the winners across five award categories based on criteria such as sales performance, expertise in Microsoft products and services, cloud transformation, cloud mix, cloud solution for business needs, sustained customer satisfaction, and assessment by Microsoft employees.

The Microsoft Thailand Partner Award 2017 winners in 5 categories are;

  1. Microsoft Enterprise Business Solution of the year Award 2017: G-Able/MVerge
  2. Microsoft SMB Business Solution of The Year 2017 Award: Bhatara Progress, Ltd.
  3. Microsoft Distribution Partner of The Year 2017 Award: Synnex Thailand (PCL)
  4. Microsoft Cloud Solution Partner of The Year 2017 Award: Rhipe Technology (Thailand) Co., Ltd
  5. Microsoft Value Added Reseller Partner of The Year 2017 Award: Bhatara Progress Co., Ltd.