Sidewalk, the Personalized City Guide to Entertainment,Goes Live in Boston

BOSTON, July 1, 1997 — No more excuses for going to the same restaurant again, missing the one concert you wanted to see, or enduring another evening of takeout and TV reruns when a city of entertainment options awaits. Boston Sidewalk
™
city guide, published by Microsoft Corp., is now available free on the World Wide Web at (http://sidewalk.com/) (connect-time charges may apply).

There are hundreds of restaurants in Boston, dozens of movie houses, parks to enjoy and historical spots to discover. Theaters. Galleries. Museums. “Yet Boston residents are working longer hours and missing out on the things they care about that are going on in Boston,” said Barry Kurland, general manager of Boston Sidewalk.

Research by Sidewalk shows residents have less free time and more entertainment options than ever before. At the end of a long workday or week, many residents find it challenging to sort through the array of entertainment options and try new things. “That’s why Sidewalk is designed to be a virtual entertainment advisor, matching tastes and interests with the best the city has to offer,” Kurland said.

“Sidewalk fits your busy lifestyle by helping you make better decisions about what to do in your free time,” said Lisa Allen, executive producer of Sidewalk. “We track down thousands of entertainment options every day in and around Boston and give you a way to customize the information so it’s easy to find the things that are right for you.” Boston Sidewalk covers

everything from concerts to movies and restaurants to sporting events, with previews, reviews and even personalized recommendations about what’s happening in Boston. “We even go one step further to make sure you don’t miss the events you care most about,” said Allen. Sidewalk tracks your favorite events and performers, alerting you by e-mail while there’s still time to get tickets.

Other Sidewalk city guides scheduled to launch this year include the Twin Cities, San Francisco, Houston, Washington, D.C., San Diego, Denver and Sydney, Australia.

Founded in 1975, Microsoft Corp. (NASDAQ
“MSFT”
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and Sidewalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

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