Media Alert: Microsoft Will Unveil Peak Performance Initiative at National Manufacturing Week

What: During an industry update session Monday, March 7, at National Manufacturing Week 2005 titled “A Glimpse Into the Future of Manufacturing Technology,” Charles Johnson, worldwide managing director of manufacturing at Microsoft Corp., will formally unveil its new Peak Performance Initiative. The initiative is designed to help manufacturers increase speed to market, maximize plant floor visibility and productivity, optimize the supply chain, and improve sales and customer relationship performance.

Johnson will offer insight into Microsoft’s vision for manufacturing and the Peak Performance Initiative, and describe how Microsoft’s platform and partners’ solutions address global manufacturing demands.

Following the industry update, members of the press are invited to attend a press event at the Microsoft®
Technology Center (MTC) in Chicago, where they can speak with a variety of Microsoft partners and customers to learn how they are leveraging Microsoft technologies to improve their businesses and operations.

The press release announcing the Peak Performance Initiative will be issued the morning of Tuesday, March 8, enabling members of the press in attendance to file day-of stories that include partner and customer commentary for online and print coverage.

The press event also will feature live entertainment, cocktails and a tour of the MTC facilities, which showcase Microsoft enterprise technologies at work.

Members of the press are encouraged to RSVP to Robert Nachbar by phone at (206) 427-0389 or in person at Microsoft Booth 4811 before the press event on Monday, March 7.

Who: Charles Johnson, worldwide managing director of manufacturing at Microsoft.

Microsoft partners and customers also will be on hand.

When:
Monday, March 7, 2005 (all times are CST)

3:30–4:30 p.m. CST

“A Glimpse Into the Future of Manufacturing Technology”: Charles Johnson unveils Microsoft’s Peak Performance Initiative to National Manufacturing Week attendees.

4:30–6:30 p.m. CST

Microsoft press event at the Microsoft Technology Center provides journalists with access to partners and customers.

Tuesday, March 8

8 a.m. CST

Microsoft’s Peak Performance Initiative press announcement is issued globally.

Where: National Manufacturing Week
McCormick Place
2301 South Lake Shore Drive
Chicago

Charles Johnson Unveils Microsoft’s Peak Performance Initiative

Room S102BC
McCormick Center

Press Event

Members of the press who have signed up will be shuttled to the Microsoft Technology Center courtesy of Microsoft:

77 West Wacker Drive, Suite 2300
Chicago

Microsoft Booth

Booth 4811

What Else: Other Microsoft Activities at National Manufacturing Week 2005

Panels and Conferences With Microsoft

Tuesday, March 8

9:30–10:20 a.m. CST

Room S104A

Maximizing Your PLM Investments

Product life-cycle management (PLM) is often mentioned in the same breath as enterprise resource planning (ERP), CRM and supply chain management (SCM). Like those enterprise-class applications, PLM provides a critical link between a company’s core capabilities and its ability to deliver a market-leading product or service. This workshop is being jointly developed and delivered with UGS Corp., the PLM market share leader that has refined the methodology and knowledge base over the past eight years. Attendees will have the opportunity to win an HP laptop PC with UGS TeamCenter Community software.

10:30–11:20 a.m. CST

Room S104A

Architecting the Future of Manufacturing Systems

A discussion with Microsoft on security and service-oriented architecture in the manufacturing environment

The plant and manufacturing operations have become the focal points for technology and communication in the business world, and constitute the most critical operational components that affect the corporate balance sheet. Competitive market pressures have dictated that leveraging a company’s existing asset base might be the difference between success and failure. Microsoft will host a manufacturing forum to share its ideas and solution offerings that can immediately help companies succeed.

Wednesday, March 9

9:30–10:20 a.m. CST

Room S104A

Architecting the Future of Manufacturing Systems

A discussion with Microsoft on security and service-oriented architecture in the manufacturing environment

The plant and manufacturing operations have become the focal points for technology and communication in the business world, and constitute the most critical operational components that affect the corporate balance sheet. Competitive market pressures have dictated that leveraging a company’s existing asset base might be the difference between success and failure. Microsoft will host a manufacturing forum to share its ideas and solution offerings that can immediately help companies succeed.

10:30–11:20 a.m. CST

Room S104A

Innovation Forum: Using Collaborative Strategies to Drive Product Excellence and Innovation

Over the past 20 years, the average product lifetime has been halved every five years. What does it take to stay on top of the marketplace? Innovation. Whether their products are airplanes, automobiles, electronics or consumer packaged goods, businesses are moving at the speed of increasing customer demands. Collaboration and process excellence are key to meeting those demands and maintaining product innovation. Microsoft and Dassault Systemes have solutions to help improve a company’s innovation. Attendees will have the opportunity to win an HP laptop PC with SMARTEAM PLM software.

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The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors : If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp .

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