Racers, Drifters and Fans Celebrate as “Forza Motorsport 3” Crosses the Finish Line on Xbox 360

REDMOND, Wash. — Oct. 27, 2009 — Just five months after its unveiling at the Electronic Entertainment Expo (E3) in Los Angeles, Microsoft Corp. and game developer Turn 10 Studios are waving the checkered flag. “Forza Motorsport 3,” the next iteration in the Xbox 360-exclusive famed racing franchise, is now available at U.S. retailers.

“The reviews are in. The wait is over. The definitive racing game is here,” said Phil Spencer, corporate vice president of Microsoft Game Studios. “The passion and automotive expertise of our team at Turn 10 is evident in every track, headlight and lug nut in ‘Forza Motorsport 3.’ This is the game for anyone who loves cars, regardless of age or skill level.”

In addition to the immense roster of more than 400 cars and 100 tracks available in the game right out of the box, players are also being treated to included Game Add-on content. Available in every new package via a one-time-use Xbox LIVE token, the Motorsport Legends Pack delivers the ’60 Dodge Charger, the ’57 Ferrari 250 Testa Rossa and eight other classic racers and roadsters, as well as two extra tracks, all hand-selected by the team at Turn 10.

Currently the highest-rated racing game on either the Xbox 360 or the Sony PlayStation 3, “Forza Motorsport 3” features high-definition graphics, full-body and mechanical damage, rollover physics for each car, as well as true-to-life detailed cockpits, making it one of the most beautifully realistic racing experiences of all time.

“It’s a very real experience,” said pro Formula One and American Le Mans Series driver Stefan Johansson after getting some extended hands-on time with “Forza Motorsport 3.” “I got back in my old R10 Audi, and both the graphics on the track and the feel of the car were absolutely incredible — every bump, every braking point is in the exact same place.”

“Forza Motorsport 3” is not just for racers and drifters — painters and tuners are also invited to hit the garage with the game’s deep Livery editor. Taking advantage of more painting tools and tuning options than ever, Import Tuner magazine is further fueling the creative fires by tapping into the “Forza Motorsport” community to help design a paint job in-game that will appear on a real-life, fully upgraded, track-ready 2009 Nissan 370Z.

“‘Forza Motorsport 3’ is connecting car lovers and gamers all over the world,” said Import Tuner editor in chief Carter Jung, “What better way to continue to stoke those passions than by giving this creative community the opportunity to design something virtually that will live, race and compete in the real world?”

Players who want to take advantage of this unique opportunity to see their in-game creation come to life can share their design with Import Tuner for consideration via the magazine’s “Forza Motorsport 3” Storefront by Nov. 30 by visiting the Import Tuner blog at http://blogs.importtuner.com/index.html. The Import Tuner Nissan 370Z will also be on display at the SEMA Auto Show in Las Vegas Nov. 3–6 in the SPEC Clutches and Flywheels booth (24523).

“Forza Motorsport 3” is rated E (Everyone) and is now available worldwide for $59.99 U.S. ERP (Standard Edition). A Limited Collector’s Edition is also available exclusively at GameStop in the United States for $79.99 ERP. More game information, screen shots and gameplay videos can be found at http://forzamotorsport.net or http://www.xbox.com/forza.

About Turn 10

“Forza Motorsport 3” is piloted by Turn 10 of Microsoft Game Studios. The experienced development team, led by franchise director Dan Greenawalt, is composed of top developers, real race drivers and car collectors whose pedigrees include work on top racing franchises such as “Forza Motorsport,” “Project Gotham Racing” and “RalliSport Challenge.” In 2007, Turn 10 released its most recent title, “Forza Motorsport 2,” garnering racing game of the year awards from IGN Entertainment Inc., Yahoo! Inc., GameSpot, and the Academy of Interactive Arts and Sciences.

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games as well as the largest on-demand library of standard- and high-definition movies and TV shows connected to the television — with music coming this fall. The digital center of the living room, Xbox 360 blends unbeatable content with the largest online social network on your television with 20 million members on Xbox LIVE to create a limitless entertainment experience that can be shared at home or across the globe. With the addition of currently code-named “Project Natal,” Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. More information about “Project Natal” and Xbox 360 can be found online at http://www.xbox.com/projectnatal and http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

1 Xbox LIVE Silver Membership is required to download the “Forza Motorsport 3” demo.

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