RCS MediaGroup uses Microsoft technology to modernize communication and collaboration, and foster mobile workforce

REDMOND, Wash. — Jan. 16, 2014 — RCS MediaGroup, the leading Italian multimedia publishing company, primarily operating in Italy and Spain, has modernized and unified its communications infrastructure and enabled flexible, cloud-based collaboration through a comprehensive Microsoft technology solution that includes Microsoft Office 365, Windows Azure, Microsoft Lync 2013, Windows Server 2012 and Microsoft SharePoint 2013.

“With the benefits of a consistent approach for the end user, complete transparency for the delivery and the availability of Office applications, there will be more and more opportunities for our employees to continue to deliver new, innovative ideas,” said Umberto Tonelli, chief information officer of RCS MediaGroup. “For the IT department, this is a win-win situation; we are protecting our investments in technology, diminishing the risk of a massive deployment and finding new space to introduce innovation.”

RCS, longtime partner with Microsoft, turned to Microsoft Corp. because it needed to modernize its existing infrastructure while maintaining the security and quality of its business data and systems. With Microsoft cloud solutions, RCS has benefited from security-enhanced cloud storage, improved its disaster preparedness through the protection of relevant assets such as digitized historical archives of newspapers, simplified its communications infrastructure, and provided agile project management offerings for a mobile, distributed workforce that is using these solutions to manage more than 200 projects within its Digital Product Development Department. Moreover, using modern Windows apps and storage in the cloud, RCS has developed a solution for the sales force of its book publishing company, RCS Libri, that allows sales agents to retrieve the new books catalogue while on the go and present it interactively to their customers. Using the modern Windows app, they can directly place orders from the catalogue in front of the customer, dramatically reducing the selling cycle. After an agent’s visit, the modern Windows app allows the customer to review the catalog through a Web interface and place additional orders. The sales agents benefit as well from using Office 365 and Lync to communicate with their network, within and outside RCS.

Moreover, the new platform provides the marketing teams with a new collaborative environment, based on Office 365, where they can invite selected customers to focus groups to discuss and vote on the new digital products that RCS is planning to release.

Using a combination of Office 365 cloud environment and SharePoint 2013 on-premises, RCS will transform its intranet from a pure top-down communications tool to an interactive self-service feature for virtual desk. In addition to company information and self-service features for administrative tasks, it provides all employees with tools that support their business activities, allow them to collaborate with their network, contribute to and search the enterprise knowledge base, access their personal productivity tools (email, calendar, tasks, etc.), and manage their personal profile, information and files. The integrated solution enables RCS employees to share documents and images, manage projects, and communicate from virtually any location with mobile technology tools that support access from smartphones, tablets and other devices. Employees located in Italy can use Lync to quickly and easily connect with fellow employees in other locations around the world, such as the U.S., Spain, Mexico and China, as well as with vendors and partners. Ultimately, the company has been able to create a better and more productive working environment for its employees.

More information about how organizations are turning to Microsoft technology is available on the Microsoft Customer Spotlight newsroom.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.