“Guerrilla Marketing” Author Jay Conrad Levinson Brings Profit Alliance Model to Microsoft’s Small Business Web Site

REDMOND, Wash., May 6, 1996 — Jay Conrad Levinson, a member of the Microsoft®
Small Business Resource Council and best-selling author of 22 small-business titles, including
“Guerrilla Marketing,”
exclusively previews a chapter from his newest book on the emerging
“profit alliances”
trend on the Microsoft Small Business Resource World Wide Web site. Levinson’s upcoming book,
“The Way of the Guerrilla,”
to be published in January 1997 by Houghton Mifflin, heralds a new era of
“collaborative entrepreneurship,”
in which small businesses will work with larger firms and other small and home-based businesses in networks of buyers and vendors who share talent and data.

In previewing his book on the Microsoft Small Business Web site, Levinson illustrates today’s most powerful new technologies for facilitating profit alliances – the Internet and World Wide Web. Levinson asserts that the task of the
“guerrilla marketer”
in the coming millennium will be to use technology to spot potential alliances, then convince other business owners to enter such partnerships and, finally, use the technology to serve customers better.

These profit alliances can involve a variety of businesses and suppliers – big and small, near and far. The technologies that enable and perpetuate these new possibilities are the Internet and the World Wide Web. These powerful tools are no longer available only to large, resource-rich companies.

“The Internet is the perfect collaboration solution for small businesses engaged in profit alliances,”
Levinson said.
“That’s one of the reasons why it makes so much sense to preview my new book on Microsoft’s Small Business Web site, which is developed for and devoted to providing technology solutions for small businesses.”

Web Site Addresses Needs of Small Businesses for Products, Information

The Microsoft Small Business Web site (http://www.microsoft.com/smallbiz/), part of Microsoft’s Small Business Resource program, provides small businesses with tools and practical information on developing and expanding opportunities using Microsoft products.

The Small Business Resource Web site features not only information on Microsoft products, but also information on how to maximize technology, advice for small-business owners, and other ways to use technology to be more productive and profitable. One of the unique tools available on the site is the Small Business Barometer, which leads visitors through a series of financial questions about their business and lets them see how they compare to a representative cross section of similar-sized businesses in the same industry.

Web Site Part of Larger Microsoft Program for Small Businesses

The Small Business Resource Program provides technology information, tools and services to help small businesses easily plan for, implement and benefit from today’s computer technology. In addition to the Web site, the program includes seminars designed to answer the needs of small business, referrals to Microsoft Solution Providers, and
“America at Work,”
a Microsoft television series that profiles small businesses using technology successfully. The May episode focuses on
“Doing Business on the Internet.”

For more information on Microsoft’s Small Business Resource or Internet Assistant for Word for the Windows®
95 operating system, call (800) 60SOURCE (607-6872), or visit the Microsoft Small Business Resource Web site at http://www.microsoft.com/smallbiz/.

Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

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