MSNBC on the Internet Unveils Personal Delivery

REDMOND, Wash., June 25, 1997 — MSNBC on the Internet (http://www.msnbc.com) today released Personal Delivery, an e-mail version of MSNBC’s popular Personal Front Page (www.msnbc.com/toolkit.asp). Personal Delivery sends Internet subscribers MSNBC’s top news stories, news on topics of interest, stock quotes, sports scores and local news in the form of Personal Front Page – a multimedia-rich, HTML document with active links to MSNBC.com.

“Personal Delivery is helping MSNBC pioneer a new approach to Web content delivery,”
said James Kinsella, general manager of MSNBC on the Internet.
“Rather than taking the cyber-firehose approach – which is what ‘push’ has become – we deliver the news you want, the way you want it.”

MSNBC Personal Front Page is the cornerstone of the tools offered in the family of delivery and notification features known as MSNBC Personal Toolkit. Also included in MSNBC Personal Services are MSNBC Personal News Offline and MSNBC Personal News Alert.

MSNBC is a joint venture between NBC, a leading provider of news and information, and Microsoft Corp., the leader in personal computer software and a major provider of Internet online services. Built on the worldwide resources of NBC News, MSNBC is a 24-hour cable news network and an Internet news service at (http://www.msnbc.com) .

Microsoft is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages.

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