REDMOND, Wash., Oct. 8, 1997 — Microsoft® Sidewalk
today announced an exclusive content distribution agreement regarding NBC Interactive Neighborhood (NBC-IN). As a result, Sidewalk will be the exclusive site for local arts and entertainment information on the television network’s new local Internet service, NBC-IN, launching today.
“This agreement brings two trusted brands together to offer the best in local online information,” said Frank Schott, general manager of Sidewalk. “It’s a great win for us because through NBC-IN we’re directing more users to Sidewalk local arts and entertainment information and providing a resource for NBC viewers who want up-to-the-minute information about concerts, movies, restaurants and events taking place in their cities.”
NBC-IN offers localized community guide services on local NBC station Web sites. The service provides consumers local news, real estate listings, job classifieds, Yellow Page directories and other information. NBC-IN features local Sidewalk arts and entertainment information to help residents gain insights, make better decisions, and get out and enjoy their cities. Sidewalk will feature prominent links to NBC-IN on each of its city guides.
NBC-IN is provided by NBC for both its owned and affiliated television stations. It launched today in major metro markets across the country. NBC-IN is rolling out to 50 percent of the country at launch, with more markets debuting in coming months.
About NBC Interactive Neighborhood
NBC Interactive Neighborhood: Your Hometown Homepage is a localized Internet content package offered to NBC-owned stations and NBC affiliates. NBC-IN is the single largest Internet launch of its kind, reaching 50 percent of the U.S. television household population. During the month of October 1997, NBC-IN is rolling out on approximately 40 local NBC stations, with 10 additional affiliates scheduled to debut before year’s end.
Sidewalk, the personalized city guide to entertainment published by Microsoft Corp., offers residents a way to make better decisions about what to do, where to go, what to see and when to see it. From concerts to movies, restaurants and sporting events, Sidewalk provides previews, reviews and even customized suggestions about what’s happening every day. Sidewalk is available in Seattle, New York, Boston, Minneapolis/St. Paul and San Francisco. Sidewalk is also scheduled to launch in Houston, Denver, Sydney, Australia, San Diego, Washington, D.C., and Chicago. Sidewalk is free on the World Wide Web at (http://sidewalk.com/) and is a featured offering on MSN
, The Microsoft Network, at (http://www.MSN.com/) (connect-time charges may apply).
Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
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