Microsoft Launches Innovative “Own the Day” Advertising Program

REDMOND, Wash., Oct. 14, 1998 —
Microsoft Corp. today announced that on Oct. 15 one of the company’s major advertisers, Tektronix Inc., will
“own the day”
by purchasing banners across the top of every page on the popular MSN
MSNBC site.

The Microsoft online sales team developed the
“Own the Day”
program to offer advertising clients the opportunity to purchase sections of sites, an entire site or multiple sites across MSN. Being able to reach all users for an entire day on the Internet’s top news site is unprecedented.

“Own the Day” advertisements are a critical part of an aggressive worldwide marketing campaign that Tektronix is launching to promote its new line of color printers to be introduced Oct. 15. Advertisers like Tektronix are buying space on MSN to be associated with a broad array of high-production-value content. Microsoft’s knowledgeable online sales team makes the buying process simple by providing a menu of product and package options and customizing them to fit the client’s objectives. Microsoft® technology enables the team to provide cutting-edge campaigns that give the client measurable results.

“MSN is a great place to advertise,”
said Charlotte Guyman, general manager of the Microsoft online sales and marketing team.
“In addition to a broad consumer reach, properties on MSN deliver a highly qualified audience to businesses, helping them achieve their sales and marketing goals.”

MSN offerings include sponsorships of content and service segments, banner ads, promotions, cross-network packages and rich media online commercials using Microsoft Windows® Media Technologies.

About MSN

MSN is the network of Internet services from Microsoft that helps people better organize the Web around what’s important to them. The network of MSN services, located on the Web at ( ), helps people easily stay in touch with friends and colleagues, make smart and secure purchasing decisions, and get more done. MSN offers award-winning
e-mail functionality; personal communications services; customizable access to news; popular sites for travel, investing, automotive services, shopping and more; an online community; a Web search engine and directories; and top-rated Internet access.


MSNBC, a joint venture of Microsoft and NBC, is the No.1 online news site, with over 8.8 million unique users per month. MSNBC is the most interactive news site at the moment, closely allied with the MSNBC cable channel but setting out to create features specifically for the Web medium. MSNBC is a leader in polls, chats and discussions, many of which tie into daily coverage on the cable channel. This expansive site makes news make sense on the Web.

MSNBC has won numerous awards. At the 1998 Society of Publication Designers (SPD) annual competition, MSNBC captured an unprecedented 14 separate merit awards for design. The SPD is the most prestigious professional association of art directors and designers in the world. MSNBC was listed in PC Magazine’s recent Top 100 Web sites.

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft, MSN and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

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