, November 5, 1998 — Microsoft today announced it has acquired LinkExchange Inc., a leading provider of services to Web site owners and small and medium-sized businesses who want to market online. LinkExchange will become part of the MSN network of Internet services, helping MSN to reach more customers and offer a broader suite of marketing solutions for businesses on the Web.
One of the key benefits of the LinkExchange solution for businesses is its Banner Network, which allows small businesses and Web sites to advertise on hundreds of thousands of sites at no cost. Joining the MSN network will enable small businesses in the Link Exchange network to enjoy much greater exposure for their Web sites. MSN customers will benefit by gaining immediate access to the broad array of products and services offered by over 800,000 Link Exchange member sites.
Customers can see the benefits of this acquisition today. The LinkExchange network directory has been incorporated into the MSN Web directory, and LinkExchange member sites now show up in the search results for MSN Web Search.