REDMOND, Wash. —
, July 1, 1999 — The MSN TM Sidewalk® online guide today announced that according to the latest research from Media Metrix, a leader in Internet audience and digital media measurement, MSN Sidewalk has surpassed all competing online city guides in terms of consumer reach.
According to Media Metrix, during May 1999 MSN Sidewalk achieved a reach of 7.3 percent, compared to other local guides like Digital Cities, with a reach of 6.3, and Ticketmaster Online-CitySearch, with a reach of 5.5* percent. This makes MSN Sidewalk the most popular local online guide.
“Since adding buyer’s guides and yellow pages to our already popular arts and entertainment guides, we’ve seen the reach of MSN Sidewalk more than triple, making us the No. 1 online service in our category,”
said Leslie Osborn, general manager, MSN Sidewalk Chicago.
“This proves that consumers appreciate the information and tools we provide to help them make better decisions about what to do, what to buy and where to go in their cities. Our strategy is and will continue to be to listen to our customers and evolve the product to better meet their needs.”
MSN Sidewalk is an online guide designed to help consumers make better decisions about how to spend their time and money. Consumers can get expert advice and buying tips on a broad range of products and services. By combining editorial insights and reviews with innovative technology tools, the expanded MSN Sidewalk provides a one-stop solution for people who have questions about which products and services are right for them and where to find them locally. MSN Sidewalk helps consumers find the products that meet their individual needs, compare products side by side or find a store near them.
MSN Sidewalk is free on the World Wide Web (connect-time charges may apply) at http://sidewalk.com/ and is a featured offering on MSN at http://www.MSN.com/ . MSN is the network of Internet products and services from Microsoft Corp. that helps people better organize the Web around what’s important to them. MSN offers award-winning e-mail functionality; personal communications services; customizable access to news; popular sites for travel, investing, automotive services, shopping and more; an online community; a Web search engine and directories; and top-rated Internet access. MSN Sidewalk has been integrated into the MSN network of Internet services, which makes it easier for consumers to keep in touch, stay informed and get more done.
Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
*The 5.5 percent reach for Ticketmaster Online-CitySearch also includes its advertiser sites.
Microsoft, MSN and Sidewalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.
