MSN LinkExchange and Excite@Home Enable Small Businesses To Purchase Targeted Banner Advertisements on Excite Network

REDMOND, Wash., July 6, 1999 — MSN TM LinkExchange ( ) today announced that small-business customers of its AdStore Web site promotion service can now purchase targeted and affordable banner advertising packages on the Excite Network. The agreement allows small-business advertisers to purchase advertising campaigns by credit card for as little as $100 and target them to specific sections of the Excite Network including Autos, Classifieds, Education, Entertainment, Games, Money and Investment, News, Sports and Weather.

“We are dedicated to helping small businesses find their target customers and increase their online sales through affordable and effective means,”
said Andy Scott, vice president of business development at MSN LinkExchange.
“The ability to target potential customers on the Excite Network adds a new dimension to our AdStore service and enables our customers to reach the right audience the first time around.”

“The agreement we’ve reached with LinkExchange lets us accommodate a new community of small-business owners on the Web,”
said Ben Addoms, executive vice president, Excite@Home Sales and Account Management.
“We’re glad that we can now provide this audience with the ability to find their customers on the Excite Network by purchasing advertising through MSN LinkExchange’s leading advertising service for small businesses.”

LinkExchange’s AdStore also enables small businesses to purchase affordable advertising on other leading sites on the Web, as well as the LinkExchange BannerNetwork, which reaches over 400,000 sites and, according to the most recent Media Metrix data, reached over 68 percent of Web users in April. These cost-effective campaigns help small businesses find new customers on the Web and increase their online traffic and sales.

Advertising on AdStore is easy. Advertisers selects a package ranging from $100 to $1,000 that meets their budget requirements and marketing needs, create an ad banner, send it to LinkExchange and within three business days the campaign can be up and running. Real-time online reporting and account management is available to customers 24 hours a day, seven days a week. Advertisers can analyze campaign results or change their ad at any time.

About LinkExchange Services

MSN LinkExchange ( ) is a leading provider of services that help small businesses and Web site owners increase their online traffic and sales. LinkExchange takes the tools the bigger players have used to be successful on the Web, such as advertising, affiliate programs and e-mail, and makes them available to small businesses and Web site owners. MSN LinkExchange is part of the Microsoft® network of properties.

Popular LinkExchange services include the following:

  • AdStore. Small businesses can expand their customer base by advertising on some of the leading sites on the Web, including Excite, Yahoo!, BabyCenter and GameSpot, as well as the LinkExchange network.

  • ClickTrade. Small businesses can find new customers through referrals from other Web sites by creating the same kind of affiliate programs that larger companies, such as Inc. and eToys Inc., have used to build online sales successfully.

  • Merchant Planet. Small businesses can easily create an online store and accept credit cards to sell merchandise online.

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

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