Enables Readers to Benefit Charities While They Shop – at No Additional Cost

REDMOND, Wash., and SEATTLE, Oct. 11, 1999 — Slate® , the online magazine of news, politics and culture ( ), published by Microsoft Corp., and ( ) today announced they have formed a strategic e-commerce relationship. The agreement will expose readers to’s retail partners; at least 5 percent of the price of any purchase in the Slate Store will support the not-for-profit organization readers select – at no extra cost. will be the key merchant for cause-related e-commerce on, populating the Slate store with a choice of products from over 60 of the leading online retailers, including,,,, and This is the first strategic relationship with a leading content provider for More than 200 not-for-profit organizations – both local and national – will benefit from this relationship, including The Nature Conservancy, World Wildlife Fund, Save the Children, The Humane Society and The Elizabeth Glaser Pediatric AIDS Foundation.

“Through, we are providing Slate readers with a new way to contribute money to their favorite causes simply by buying things they normally buy online, without paying anything extra,”
said Michael Kinsley, editor of

“ attracts a tech-savvy audience, almost 80 percent of whom purchase online, and we expect they will appreciate the power of the Internet to do good,”
said Scott Moore, publisher of
“Our relationship with will take advantage of the recent success Slate has experienced in building its audience to nearly a million readers per month.”
According to Media Metrix, has been the No. 1-rated online magazine for four of the past five months and attracts an engaged, well-educated and affluent audience.

“Slate readers are intelligent and socially responsible, matching well with the demographics of people who support charitable causes,”
said Paul Goodrich, CEO and founder of
“ is delighted to be the key e-commerce merchant for, offering Slate readers a new way to give, and we look forward to the expanded benefit it will provide the charitable organizations with which we work so closely.”

About is a Seattle-based cause-focused e-commerce company that was founded and originally financed by the Madrona Investment Group, a private investment firm specializing in Internet and telecommunication investments. The online shopping villages that builds and manages for its participating not-for-profit partners are customized, branded with the organization’s name, and accessed from the not-for-profit’s own home page. Whenever a supporter buys any item online at the retailers in the not-for-profit’s shopping village, 5 percent or more of the purchase price automatically benefits that organization, at no cost to the organization or the consumer. provides an easy, no-risk, no-cost way for its partner organizations to create sustainable new revenue sources. At the same time, the company’s online and offline marketing programs provide the not-for-profit partners with a way to cost-effectively expand their donor base and extend the giving season beyond the holidays into a year-round, everyday activity. can be contacted at (206) 674-8700 or at its Web site, .

About Slate

Slate, the online magazine founded and edited by Michael Kinsley, is published by Microsoft (Nasdaq
). Each day, Slate offers the Internet’s informed perspective on news, politics and culture.

About Microsoft

Founded in 1975, Microsoft is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and Slate are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

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