REDMOND, Wash., April 24, 2000 — The MSN TM CarPoint TM online automotive service ( http://www.carpoint.msn.com ), the leading online automotive marketplace, announced today that it will give away one of the most in-demand cars this year as part of its two-month-long
“PT Cruiser Sweepstakes.*”
Combining the stylish look of a 1930s sedan with the functionality of a minivan and the handling of a compact car, the PT Cruiser is driving consumers online to CarPoint in record numbers. It made a surprise debut entry in the Cybershoppers’ March Top Ten feature of CarPoint as the fourth-most-requested vehicle on the site’s New-Car Buying Service.
“The PT Cruiser is positioned to seize the No. 1 spot for April,”
said Mark Hickling, editor and publisher of CarPoint.
“The only other time we’ve seen a new car drive this much early demand online was the 1998 release of the new Volkswagen Beetle.”
Users who visit CarPoint can learn more about the striking new vehicle in a CarPoint special report that includes interior and exterior surround videos, streaming video interviews with designers, a test drive report and extensive reportage. Through May 31, 2000, users can enter to win the PT Cruiser simply by submitting their name and e-mail address on http://www.carpoint.msn.com/ .
From pricing options and dealer availability to new car reviews and reliability ratings, buyers and browsers have the opportunity to explore virtually every make and model via CarPoint. In addition, CarPoint will supply PT Cruiser fans with availability information at local, authorized Chrysler dealers around the country for those interested in purchasing or taking a test drive.
The PT Cruiser is affordably priced and appeals to a wide variety of consumers, from parents to young adults. It offers standard and optional features including a power moon roof, leather seats and cruise control.
“We’re excited to give our users a chance to win one of the hottest cars on the market while providing the most comprehensive content and selection of new and used vehicles on the Web,”
said Jeff Dossett, president of CarPoint.
“CarPoint provides value by empowering consumers at every stage of the car buying experience, from research and purchase to service and maintenance.”
CarPoint is the online auto site with the highest consumer traffic where browsers, buyers and drivers can research and compare cars of virtually every make and model, identify local dealers, and receive driving instructions for post purchase service and maintenance.
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*No purchase necessary. Game ends June 16, 2000. Open to U.S. residents, 18 years of age or older who are licensed drivers in legal state of residence at time of entry. For full rules see promotional site.
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