NEW YORK and REDMOND, Wash., June 8, 2000 — TheStreet.com Inc., a leading Web-based provider of investment news and commentary, and the HomeAdvisor.com™
online real estate service, the Internet’s most complete guide to everything about the home, today announced a sponsorship agreement to co-develop a Mortgage Center on TheStreet.com’s site. The sponsorship will bring the popular home and loan services from HomeAdvisor.com to readers of TheStreet.com as the financial site becomes free and begins to attract a broader audience in June.
“This alliance gives TheStreet.com readers a custom area that will answer virtually any home-related question,”
said Ian Morris, product unit manager for HomeAdvisor.com.
“We’re introducing rich HomeAdvisor content and innovative tools to TheStreet.com’s audience of affluent and educated readers, who will benefit tremendously by having access to comprehensive information about buying, financing and maintaining a home.”
“This agreement brings in significant added revenue and supports our ‘go-free’ strategy by broadening our appeal to a mass consumer audience, bringing useful information, tools, calculators and comparison shopping to the sometimes painful home-buying process,”
said Richard Auletta, vice president of business development for TheStreet.com.
“HomeAdvisor.com, working with Microsoft’s impressive array of resources and best-of-class technology, gives our readers access to the most comprehensive resources available today.”
Under the terms of the one-year agreement, HomeAdvisor.com will power the new Mortgage Center, providing real estate and mortgage information for users of TheStreet.com. The sponsorship was created through the Strategic Partnership Program of online marketing company Avenue A.
TheStreet.com Inc. (Nasdaq
) is a leading Web-based provider of timely and useful financial news and commentary. TheStreet.com brand is built on its best-in-class editorial team of experienced financial journalists based in New York City, San Francisco, Silicon Valley and London, and commentators throughout Europe and Asia — talent that the Company leverages in such multiple media venues as broadband, conferences and books. The Company’s main site at http://www.thestreet.com/ will become entirely free in June 2000, accompanied by a network of premium sites focused on real-time commentary and analysis, IPOs and content for investment professionals. TheStreet.com has established strategic alliances with The New York Times, Israel’s Ha’aretz Group, America Online, Yahoo!, E*Trade, DLJdirect, Intuit, 3Com, and other leading companies.
HomeAdvisor.com is the Internet’s most complete guide for finding everything about the home, combining Microsoft® technology with services and expertise from the most trusted names in the real estate and mortgage industries. HomeAdvisor.com helps consumers address every home-related decision and will provide the guaranteed* lowest rates for mortgage loans. Winner of the Inman Innovator Award as the best residential real estate site, HomeAdvisor.com
is a PC Magazine Top 100 Web site, a Yahoo! Internet Life Best of the Best winner and one of its 100 Best Sites for 2000, and a Family PC Web Site of the Month. Launched in July 1998, HomeAdvisor.com can be found on the World Wide Web at http://www.homeadvisor.com/ .
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
* Certain offer restrictions apply. Details can be found at http://www.homeadvisor.com/financing/finder/guarantee.asp .
Microsoft and HomeAdvisor.com are either registered trademark or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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