Microsoft WebTV Networks, E! Networks and E! Online To Offer Interactive Programming on “Fashion Emergency”

MOUNTAIN VIEW, Calif., and LOS ANGELES, Nov. 14, 2000 — Microsoft WebTV Networks Inc., E! Entertainment Television Networks and E! Online today announced that E!’s
“Fashion Emergency” will be interactive beginning Nov. 13, 2000. E! Networks’ interactive broadcast will offer Microsoft® WebTV® Plus subscribers the chance to access more in-depth program information not available elsewhere, as well as deliver an interactive outlet to encourage viewer feedback.

“We’re thrilled to be working with E! Networks and E! Online in expanding their interactive programming,”
said Joe Poletto, vice president of the Network Media Group at WebTV Networks.
“This new enhancement will allow viewers to be more active participants in the viewing experience.”

As part of
“Fashion Emergency”
interactive programming, viewers will be able to click on images as well as links at the side of the screen to access makeover participants’ bios, details about their unique transformations, useful fashion tips and salon information. Viewers will be able to do more than just watch the broadcast; they will be able to learn the secrets of how host Emme and her team transform fashion victims into fashion plates. In addition, interactive viewing polls will be taken during each episode to rate what viewers thought of the makeover. On-air schedules of weekly programming will be available as well as biographies and photos of Emme, fashion expert Brenda Cooper and fashion critic Leon Hall.

“Our relationship with WebTV has enabled us to add interactive applications to popular shows like ‘Fashion Emergency,’ which give E! viewers a richer experience,”
said Lynn Heide, senior vice president of Business Development and Online for E! Networks.
“This interactive component has worked well with E! programs like ‘Coming Attractions’, and we’re looking forward to the same results with ‘Fashion Emergency.'”

“Fashion Emergency”
can be seen on E! Entertainment Television Monday through Friday at 8:30 a.m. ET/PT, 3 and 7 p.m. ET/PT, and Sunday at 7, 7:30, 8 and 8:30 a.m. ET/PT.

About E! Networks and E! Online

Based in Los Angeles, E! Entertainment Television Networks is the world’s largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; style., a 24-hour network devoted to style, beauty, fashion, home design and the people and events that shape these worlds; and E! Online, Entertainment’s Home Page™
, located at . E! is currently available to 65 million cable and direct broadcast satellite subscribers in the United States. style. launched on Oct. 1, 1998, and currently counts 8 million subscribers. E! Online also has launched the and, most recently, sites. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 400 million homes. The company also operates full 24-hour, E! branded channels outside the United States: E! Entertainment Television in Latin America, Brazil, Israel, Scandinavia and the Philippines; E! in Poland; E! Entertainment in Russia and Romania; and E!stilo in Spain.

E! Online, ( ), Entertainment’s Home Page, delivers original entertainment news featuring celebrity gossip, movie, TV and music information to entertainment enthusiasts through an interactive format maximizing the brand awareness and reach of E! Entertainment Television. Based in Los Angeles, E! Online, the No. 1 entertainment news and celebrity gossip Web site, reaches over 4.9 million unique U.S. adult users monthly. America Online members have instant and direct access to E! Online’s original content at AOL’s Entertainment Channel and Celebrities Area, as well as at Moviefone, ICQ, Netscape and AOLTV. E! Online also operates,

your one-stop shop for entertainment merchandise sm .”
E! Online is a wholly owned subsidiary of E! Networks, which is currently available to 65 million cable and direct broadcast satellite subscribers in the United States.

About WebTV Networks and Microsoft

WebTV Networks Inc., is a leading provider of enhanced TV services using Internet and digital technologies. WebTV Networks offers a range of enhanced TV services for set-top boxes, satellite products and other TV-related devices. Today, these services include the WebTV Classic Internet service, the WebTV Plus interactive service and WebTV Personal TV service. WebTV Networks owns and operates a network of TV services and provides enabling software and hardware reference designs to consumer electronics manufacturers.

WebTV Networks, based in Mountain View, Calif., is a wholly owned subsidiary of Microsoft Corp. Microsoft incorporates WebTV technologies in the Microsoft TV software platform, which it licenses to television network operators worldwide.

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

Microsoft and WebTV are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Entertainment’s Home Page and
“your one-stop shop for entertainment merchandise”
are either trademarks or service marks of E! Online.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

Related Posts