Microsoft Latin America Shares Its Agility Vision In the New Digital Economy with High Executives In the Region

Fort Lauderdale, Florida, March 5 2001 — Microsoft Latin America announces its eighth annual Microsoft Latin American Enterprise Solutions Conference 2001 (ESC 01), titled
“Leading Through Innovation”
, which will take place on April 17 and 18 in Miami, Florida.

In a dynamic and demanding business world, there is a need each day for tools that by themselves solve the plentiful challenges businesses face in the road to success. Therefore, ESC 01 aims at dealing with crucial themes concerning technological developments for Latin American corporations.

“We are enthusiastic that, for eighth consecutive year, Microsoft and its strategic partners can be in direct contact with Latin American corporate clients, businessmen and decision makers, so to listen to their ideas and concerns. ESC has been the space that has enabled us to best learn about the region’s needs, as well as to display the cutting-edge technological solutions required for success,”
stated Mauricio Santill
á
n, Microsoft Corporation’s Intercontinental Region Vice-president.

The successful growth of organizations in this new digital economy will rely upon the incorporation of platforms and technological solutions capable of focusing business strategies onto the clients’ needs, as well as supplying information relevant for workers to make proper decisions and achieving lower costs, in a flexible, fast and efficient way.

In the last 15 years, Microsoft has been a major player in Latin America’s economic development process, providing newer and better products, solutions and services to its business clients. Microsoft therefore shares in the enthusiasm with which Latin America goes towards becoming one of the world’s most promising economic regions.

In ESC Information technology industry leaders will convey their vision on the evolution of business models and the advantages that having a competitive, flexible, agile technological platform represents. Among the keynote speakers are:

  • Steve Ballmer, CEO Microsoft Corporation

  • Orlando Ayala, Group Vice President Worldwide Sales, Marketing and Support, Microsoft Corporation

  • Randolph C. Blazer, President and CEO, KPMG Consulting, LLC

  • Mitchell C. Hill, Chief Executive Officer, Avanade

  • James Hall, Senior Partner, Accenture; Managing Partner, Technology Business Solutions

ESC 01 is sponsored by Accenture, Compaq, KMG Consulting and Unisys. Moreover, the scheduled working sessions will cover the business procedures and solutions that has given Latin America’s leading businesses the capability of being agile and successful today.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and from any device.

For more information, please contact:
Jorge Acosta
Edelman Mexico
52-5566-2822
jorgea@edelmanmexico.com.mx

Ricardo Adame
Microsoft Corporation
425- 705- 54-06
ricardad@microsoft.com

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