REDMOND, Wash., March 13, 2001 — Microsoft Corp. today announced that the MSN® HomeAdvisor™
online home and real estate guide has doubled its traffic in the past six months and far outpaced its closest competitors in the past year, according to just-released Media Metrix statistics for February. Traffic rose nearly 100 percent from September 2000 through February 2001, making HomeAdvisor the fastest-growing real estate listings site on the Internet.
HomeAdvisor’s growth far outpaces that of its closest competitors in the real estate category. February data from Media Metrix shows visits to HomeAdvisor have grown 157 percent since February 2000, while traffic to the next largest real estate site has grown just 49 percent in that same time period.
As a result of its traffic surge, HomeAdvisor is delivering double the customer leads to its real estate partners as well. The site now delivers more than 5,000 customer leads to real estate professionals every day, numbers that are sure to increase as traffic to HomeAdvisor continues to grow.
Today’s traffic announcement comes on the heels of the site’s recognition as the Best Overall Home-Buying Site in Yahoo! Internet Life’s annual Gold Star site review last month. Yahoo! reviewers ranked HomeAdvisor as the best site in every rating category and found that HomeAdvisor displayed more home listings for sale than competitor sites in nearly every search performed.
In addition, HomeAdvisor.com was named Best Home-Buying Site on the Web for the third consecutive quarter in the Gomez Winter 2000 Internet Home-Buying Scorecard – the only real estate site to earn the top ranking in three consecutive scorecards.
“HomeAdvisor has consistently been rated the No. 1 home and real estate site on the Internet, and our dramatic growth in consumer traffic is a natural result of those accolades,”
said Ian Morris, product unit manager for MSN HomeAdvisor.
About MSN HomeAdvisor
MSN HomeAdvisor is the Internet’s most complete guide for finding everything about the home, combining Microsoft® technology with services and expertise from the most-trusted names in the real estate industry. HomeAdvisor.com helps consumers address every home-related decision, with fully integrated content and services ranging from buying and financing to improving and maintaining a home. Named Best Online Home-Buying Site on the Web three consecutive times in the Gomez Summer, Fall and Winter 2000 Internet Home-Buying Scorecards, HomeAdvisor.com was also named Best Overall Home-Buying Site by Yahoo! Internet Life, and is a winner of the Inman Innovator Award as the best residential real estate site, a PC Magazine Top 100 Web site and a Family PC Web Site of the Month. Part of the MSN network of Internet services, HomeAdvisor.com launched in July 1998 and can be found on the World Wide Web at http://www.homeadvisor.com/ .
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
Microsoft, MSN, HomeAdvisor.com and HomeAdvisor are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
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