REDMOND, Wash., May 17, 2001 — Microsoft Corp. today announced that the MSN® HomeAdvisor™
online home and real estate guide is showcasing its milestone one-millionth home listing on the HomeAdvisor Web site for the next month, exposing the North Carolina home for sale to millions of potential buyers nationwide. A link to the $275,000 Colonial-style three-bedroom home, listed through the Allen Tate Company of Charlotte, N.C., is on every page of the site, providing direct access to the listing’s full description and agent contact information to the nearly 8 million consumers who visit HomeAdvisor each month.
“We are extremely pleased to provide the millionth listing on HomeAdvisor,”
said Pat Riley, president and COO of the Allen Tate Company.
“Our business strategy has always been to utilize the tools and technologies that will help us deliver the best possible results and service for our clientele. In addition to driving new customers our way each day, HomeAdvisor provides invaluable exposure for our existing home listings.”
“The Internet is such a powerful tool for helping homes sell faster and at higher prices,”
said Marilyn Lester, owner of the North Carolina home.
“The combination of Allen Tate’s local marketing campaigns and the HomeAdvisor national reach will help us sell our home as quickly as possible to someone ready to buy.”
The promotion of the HomeAdvisor one-millionth listing comes during a period of tremendous growth and success for the popular online home and real estate guide. Recent content expansion, record surges in traffic, and the delivery of more than 7,000 customers to the site’s real estate partners each day have led a legion of highly regarded real estate firms to post their entire inventories of homes for sale on HomeAdvisor. Many of these leading brokerage firms and multiple listing services (MLSs) have forgone exclusive listing agreements to take advantage of the increased exposure and customer leads made possible by working with Microsoft’s award-winning site.
As a result, HomeAdvisor has thousands of agreements with real estate companies nationwide, providing it with deep listing coverage throughout the United States. In fact, a recent ranking of real estate Web sites by Yahoo! Internet Life magazine named HomeAdvisor the best overall home-buying site on the Web, noting that it produced more home listings than any other real estate site in the several test searches conducted.
Since 1957, the Allen Tate Company has strived to integrate new services to meet the needs of a growing community. Real Trends Inc., a leading authority on real estate, ranks the company No. 1 in the Carolinas, eighth nationally among all privately owned residential real estate companies, and 18th nationally overall. With 19 offices located in North and South Carolina and over 750 real estate professionals, the Allen Tate Company offers the advantage of hometown service with international capabilities and the latest in real estate technology.
More information on the HomeAdvisor one-millionth listing can be found by visiting http://www.homeadvisor.com/ or contacting Nancy Babb of the Allen Tate Company at (704) 367-7205.
About MSN HomeAdvisor
MSN HomeAdvisor is the Internet’s most complete guide for finding everything about the home. With fully integrated content and services ranging from improving and maintaining to buying and financing a home, HomeAdvisor is one of the most trusted names in the online real estate category. Named Best Online Home-Buying Site on the Web by Gomez Advisors in the last three consecutive Internet Home-Buying Scorecards, HomeAdvisor was also named Best Overall Home-Buying Site by Yahoo! Internet Life, is a PC Magazine Top 100 Web site and is a Family PC Web Site of the Month. Part of the MSN network of Internet services, HomeAdvisor can be found on the World Wide Web at http://www.homeadvisor.com/ .
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
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