MSN and NBC Bring King of Late-Night Television to the Web

REDMOND, Wash., and NEW YORK, April 29, 2002 — The MSN®
network of Internet services and NBC today announced the launch of the official Web site for
“The Tonight Show With Jay Leno.”
The launch coincides with the 10th anniversary of
“The Tonight Show.”
Fans of the popular late-night program can access exclusive show content and schedules, message boards, celebrity chat sessions and more at http://entertainment.msn.com/Default.aspx .

“The Tonight Show” on MSN offers consumers a closer look at show segments such as Jay’s Monologue, Headlines and Jay Walking, as well as popular musical guests. Users of MSN Broadband can access a wide selection of specialized content, including video clips offered at four streaming rates, using the MSN Broadband Player powered by Microsoft®
Windows Media (TM) Technologies. In addition, MSN Music, located at http://entertainment.msn.com/music/default.aspx , will provide in-depth coverage of artists featured nightly on “The Tonight Show,” including interviews, album reviews and audio clips.

“Bringing Jay Leno online with MSN is a testament to the value of our online audience and the importance of integrating offline and online mediums,” said Yusuf Mehdi, vice president of MSN.”
This is another example of the continued commitment of MSN to giving consumers the content that interests them.

“The Tonight Show”
on MSN is the second entertainment Web site launched with NBC in the past three months. The official Web site for NBC’s entertainment news magazine program,
“Access Hollywood,”
was launched on MSN in February, reaching nearly 1 million unique visitors last month according to Jupiter Media Metrix.*

“This will give viewers an exciting new way to experience the program online and to get more in-depth information about their favorite segments and guests on the show,”
said Gary Considine, executive producer at NBC Studios.
“The powerful Web technologies and wide consumer reach of MSN make it the ideal venue to host the official Web site of America’s late-night leader.”

About


The Tonight Show With Jay Leno

America’s late-night leader, NBC’s
“The Tonight Show,”
continues its proud half-century tradition of entertaining viewers and providing them with laughs before retiring at night, as well as provoking headlines and water-cooler conversation the next day. In May 2002, Jay Leno will celebrate his 10-year anniversary as host of
“The Tonight Show,”
the latest milestone in a successful run for Leno, who has been the leader in late-night ratings for more than seven of those 10 years. Debbie Vickers is the show’s executive producer.
“The Tonight Show”
is from Big Dog Productions in association with NBC Studios.

About NBC

The nation’s first broadcast network, NBC has evolved into a diverse, international media company. In addition to the NBC Television Network and 13 television stations, the company owns CNBC, operates MSNBC in partnership with Microsoft, and maintains interests in a number of programming services, including the A & E Network, the History Channel, ValueVision Inc. (ShopNBC), Paxson Communications and Rainbow Media Holdings. In addition, NBC owns Telemundo, the nation’s second-largest Spanish-language media company. NBC also has equity stakes in several new media companies. International holdings include CNBC Europe and CNBC Asia, which are services of NBC and Dow Jones, and an equity position in National Geographic Channels International.

About MSN

MSN attracts more than 270 million unique users worldwide per month. Available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

* Source: Jupiter Media Metrix custom report, March 2002 (U.S.)

Microsoft, MSN and Windows Media are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

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