Samsung Makes Cross-Platform Commitment To Microsoft Windows Powered Mobile Devices

REDMOND, Wash., and LONDON, Oct. 22, 2002 — Microsoft Corp. and Samsung Electronics Co. Ltd., a world leader in telecommunications, today announced that Samsung has chosen the Microsoft® Smartphone and Pocket PC platforms to power next-generation devices. Samsung showed off its new Smartphone-based product at Microsofts Smartphone launch celebration in London today.

Samsungs Smartphone-based handset will offer standard software features that include a stylish new interface, a first-rate voice experience, secure corporate data and Web access, e-mail and up-to-date PIM functionality, and multimedia capabilities. The Samsung Smartphone will feature a color display and a stylish flip-top design. Samsung also indicated its intent to deliver a MITs (Mobile Intelligent Terminal by Samsung) based on Microsofts Pocket PC platform at a later date.

“As a top handset vendor known for innovative product design, Samsungs commitment to the Microsoft Smartphone and Pocket PC platforms is terrific,”
said Pieter Knook, corporate vice president, Network Service Providers group and Mobile Devices division at Microsoft.
“Customers are going to enjoy using the new features and communications opportunities created by the combination of Windows software on sleek Samsung devices.”

“Microsofts leading Smartphone technology has showed the innovation for next-generation mobile handsets,”
said H. Woo Kim, vice president, Telecommunication Network of Samsung Electronics.
“We believe that our MITs, which have enhanced the current handheld functionality by combining an additional computing processor, opens up a new era of mobile technology with Smartphone.”

About Microsoft Windows Powered Smartphone

Microsoft Smartphone software delivers a personal and powerful mobile phone experience offering customers multiple ways to keep in touch, whether via voice, text or a combination of the two. Optimal for work or for play, Smartphone allows users to access their most essential corporate or personal data at any time from any location on a brilliant color display. Smartphone users also have the luxury of getting their Smartphone up and running with personal and corporate data in two minutes or less, thanks to a customized over-the-air configuration process Microsoft designed to alleviate the hassle of buying and configuring a new phone.

About Samsung

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the worlds largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit .

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see Samsungs Web site at .

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software any time, any place and on any device.

Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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