REDMOND, Wash., July 21, 2003 — Microsoft Corp. today announced that Time Warner Cable plans to perform a trial of the Microsoft®
TV Interactive Program Guide (IPG) software in Beaumont, Texas. Microsoft CEO Steve Ballmer made the announcement at CTAM Summit 03, the Cable & Telecommunications Association for Marketing’s conference taking place now through July 23 in Seattle.
Time Warner Cable intends to perform a trial of Microsoft TV IPG in Beaumont using Motorola DCT2000 set-tops. Time Warner Cable has approximately 100,000 subscribers in the area.
Microsoft TV IPG is a fast, easy-to-use guide that brings together television, pay-per-view (PPV) features, video-on-demand (VOD) listings and other services in one integrated experience. Microsoft TV IPG is validated for Motorola’s DCT1000, DCT1700 and DCT2000 series set-top boxes.
“We’re extremely pleased to be working with Time Warner Cable — one of the leading cable operators in the United States and one of the most innovative in providing new digital cable services like VOD to its subscribers — and helping its customers realize the potential of digital cable with Microsoft TV IPG,”
said Moshe Lichtman, corporate vice president of the Microsoft TV Division.
“We look forward to working with Time Warner Cable to enhance the television experience for its subscribers by enabling a simple, fast and entertaining way to navigate the hundreds of channels and the new premium services.”
About the Microsoft TV Platform
Microsoft TV is a family of standards-based client and server software products and related developer tools that help network operators create digital TV services which delight subscribers and derive more value from digital TV investments. Microsoft TV enables the delivery of new services such as VOD, on-demand storefronts, interactive program guides, managed content services, digital video recording, enhanced programming, e-mail, instant messaging and more, across a full range of set-top boxes and TV devices. More information about Microsoft TV can be found at http://www.microsoft.com/tv/ .
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
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