MSN Direct to Premiere Movie Listings on Smart Watches

REDMOND, Wash., Nov. 5, 2004 — Microsoft Corp. today announced that it will launch its movie channel for MSN®
Direct, which allows movie buffs to view show times and movie listings for selected theaters directly on their Smart Watch. The new content is slated to go live Monday, Nov. 8.

“Smart Watches are all about bringing fun and timely information to people while they are on the go. The new movie content does just that by allowing people to quickly and easily get information about the latest movie showings directly on their watch at a glance,” said Eric Lang, general manager of the Smart Personal Objects Technology (SPOT) initiative at Microsoft. “Customers have asked for this type of content, and we’re thrilled to offer it in time for the holidays.”

With the new movie channel, subscribers can track up to 10 theaters in their local area and view movie listings and show times directly on their watch. MSN Direct* subscribers can easily glance at their Smart Watch for the next showing of their favorite flick, without having to call the theater, check the newspaper or access a computer. The movie listings are provided by CinemaSource, a division of Hollywood Media Corp.

The new movie channel complements existing MSN Direct channels, which include news, stocks, weather, sports, horoscopes, daily diversions, personal messages and calendar appointment reminders.*

The launch of the movie content comes on the heels of the recent launch of new Smart Watch styles and the introduction of Microsoft’s latest watch manufacturing partner, Swatch Group. More information about the Smart Watch styles and retail locations can be found on the MSN Direct Web site at .

About MSN Direct

MSN Direct, part of the Smart Personal Objects Technology initiative, is a new, specialized wireless service that combines technology and fashion to deliver customized and personalized information to people.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

* Customers will need a subscription to the MSN Direct service to take full advantage of all watch features. Only MSN Direct-ready devices can receive the MSN Direct service. To receive MSN Direct on an MSN Direct-ready device, you must be within an MSN Direct coverage area; check the current coverage maps available at More information about MSN Direct devices, services, pricing, coverage and availability can be found at .

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at .

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