MSN Shopping Again Leads the Charge in Online Holiday Gift Buying

REDMOND, Wash., Nov. 29, 2004 — Sales on the MSN®
Shopping channel are on course to top last year’s. Total spending and site traffic rose 30 percent over that of November 2003, fueled by great bargains, an expanded selection of gift guides, holiday specials and exclusive promotions, along with other features shoppers have come to expect: familiar, trustworthy brands; easy-to-use search and compare features; and a hosted free shipping page and returns center. This year’s increase builds on last year’s preholiday sales spike, when spending and site traffic increased by 50 percent in November.

“The continued increase in sales and traffic on MSN Shopping is proof that our site enables people to make smarter gift-giving decisions while avoiding jam-packed parking lots, long lines in stores and high gas prices,” said Jim Barr, general manager of Commerce Services at MSN. “MSN Shopping brings comprehensive gift guides, easy-to-use comparison tools, a wide selection, and the top brands and stores all together in one convenient location.”

Consumers, Merchants and Advertisers Continue to Turn to MSN Shopping

Testifying to the effectiveness of MSN Shopping in reaching a massive, engaged audience and advertisers’ satisfaction in working with MSN Shopping, some 90 percent of merchants that advertised on the site in 2003 will do so again this year. For 2004, specific services and discounts include the following:

  • Gift guides. Compiled by category experts, the gift guides on MSN Shopping eliminate the hassle of sorting through thousands of products by identifying the best gifts in each category. Of note this year are Corporate Gifts, Gifts that Wow and Gifts under $25.

  • Procrastination Central. This service offers a daily cheat sheet for those who put off holiday shopping, including up-to-the-minute listings of merchants that can deliver gifts in time for Christmas.

  • Comparison Tools. The MSN Shopping Comparison Tools allow shoppers to compare gifts side by side based on product features, price and reviews.

  • Return Center. Shoppers can easily access information on returns, shipping, taxes and customer service policies for brand-name retailers at one location.

  • Search. MSN Shopping Search helps consumers get the gift they want at the price they want by comparing products from dozens of merchants.

  • Days of Deals. This promotional special ran Nov. 2–23, offering savvy shoppers access to heavily discounted and hot-selling items.

About MSN

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About Microsoft

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