Media Alert: Best-Selling Author Tom Peters and Saatchi & Saatchi Worldwide CEO Kevin Roberts Explore the Emotional Power of Design

REDMOND, Wash., Dec. 6, 2004 — On Dec. 14, Tom Peters, author of the international bestseller “Re-imagine!,” business guru and founder of the Tom Peters Company, and special guest Kevin Roberts, Worldwide CEO of Saatchi & Saatchi and author of “Lovemarks,” will discuss design’s capacity to create emotional connections with consumers during an online business seminar titled “Lovemarks by Design.” Peters and Roberts will define the significance of Lovemarks, brands that inspire loyalty beyond reason, while pinpointing how Lovemarks differ from mere brands.

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Office Live Meeting, an online collaboration and Web conferencing service, Peters and Roberts will interact in real time with participants worldwide. An audience question-and-answer session will take place at the end of the seminar. The “Lovemarks by Design” seminar is part of a series of online business seminars titled “Take It Live With Tom Peters Powered by Microsoft Office Live Meeting.” In this series, Peters and his guests offer timely insights and discuss topics that challenge today’s business leaders, such as geographically dispersed work forces, career development and business excellence in a disruptive age.

What: Tom Peters and Kevin Roberts explore design’s emotional connection with consumers during the “Lovemarks by Design” business seminar.

When: Tuesday, Dec. 14, 9–10 a.m. PST

Where: Details and registration information can be found at . To take part in the seminar, people need only a phone and a PC with an Internet connection.

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