Media Alert: Microsoft at 2005 International CES

REDMOND, Wash., Jan. 3, 2005 — Microsoft Corp. has planned the following press activities for 2005 International CES, to be held in Las Vegas, Jan. 6–9.

Bill Gates’ Keynote Address

Timing. Bill Gates, chairman and chief software architect at Microsoft, will deliver the 2005 International CES keynote address at 6:30 p.m. PST Wednesday, Jan. 5, at the Las Vegas Hilton Theater.

Admission requirements. Admission to the keynote address will be granted to accredited members of the media and analysts on a first-come, first-served basis. Reporters and analysts must have their official CES badges and badgeholders for admission to the keynote address. Credentials can be picked up in the CES pressroom at the Las Vegas Convention Center, Room S229, between the Central and South halls. Attendees may only pick up their own badge. The doors to the keynote presentation will open at 5:45 p.m. Members of the media and analysts are encouraged to arrive at the theater well in advance of the opening to ensure their admission.

Following are some important notes regarding security at the Bill Gates keynote event:

Members of the media and analysts carrying bags into the keynote event will be asked to present their badge; bags will be subject to search.

Still cameras will be allowed for credentialed photographers, but camera bags are subject to search and will be checked before photographers enter the keynote auditorium; flash photography will be permitted for the first minute only.

Broadcast crews will not be allowed to set up video cameras at the keynote event; only recording decks are permitted. An audio/video mult box will be provided. Broadcasters planning to plug into the mult box must contact mediarelations@wctv.com to make arrangements before the event.

No live broadcasting or webcasting of the keynote address will be allowed, nor will rebroadcasting of the keynote address in its entirety.

Videotapes of the keynote address will be available upon request in the Microsoft®
booth and Microsoft press tent on Thursday and throughout the show. Transcripts and view-on-demand portions of the keynote address will be posted to the CES virtual pressroom on the Microsoft PressPass Web site beginning Thursday morning.

Panels and Conferences With Microsoft Participants

Wednesday, Jan. 5, 2005

  • Game Power: Console, Mobile and PC Games Expand Total Entertainment Market Share. Dean Lester, general manager of Windows®
    Graphics and Gaming Technologies, will participate in this panel session, 9–10:15 a.m. Location: LVCC North 264

  • CES SuperSession: Computing for the Consumer — The Entertainment PC. Joe Belfiore, general manager in the Windows eHome Division, responsible for development, business and marketing for Windows XP Media Center Edition 2005 and Media Center Extender devices, will speak on this panel supersession moderated by Jon Peddie of Jon Peddie Research, at 1 p.m.

  • Internet Gaming: Understanding the Multiplayer Universe — From Functionality to Marketing and Distribution for the Console, PC and Mobile Environment.Cameron Ferroni, general manager of Xbox Live (TM) , will participate in this panel session, 2:15–3:30 p.m. Location: LVCC North 262

  • The Digital Experience 2005.

    Microsoft teams will participate in a Digital Experience press reception 7–10 p.m. at the Mirage Hotel. Representatives from the Microsoft Mobile and Embedded Devices team, Tablet PC team, Portable Media Center team, Windows Digital Media Division, Smart Watches for MSN®
    Direct team and Windows Digital Imaging team will demonstrate the latest in Microsoft technology for the consumer.

Thursday, Jan. 6, 2005

  • An Introduction to the New Internet: What IPv6 Is and How It Will Affect Consumer Electronics. Ted Tanner, architectural strategist with the Strategic Relations and Policy Group, will participate in this panel session, noon–1 p.m. Location: LVCC North 253

  • Portable Video. Frank Barbieri, group product manager for Portable Media Center, will participate in this panel session, 1:30–2:30 p.m. Location: LVCC North 264

  • Interactive TV: Is It Finally Here? Paul Mitchell, senior director of the Microsoft TV Group, will participate in this panel session, 3–4 p.m. Location: LVCC North 264

  • Digital Rights Management. Andy Moss, director of technical policy for the Strategic Relations and Policy Group, will participate in this panel session, 3–4 p.m. Location: LVCC North 254

  • NextGen 2005 Digital Home Press Reception. Several Microsoft spokespeople will host Microsoft’s NextGen 2005 Digital Home Press Reception, 5–7 p.m. Members of the press are encouraged to come to the event, which will demonstrate how Windows is bringing consumers better entertainment, productivity, communications and convenience throughout the home. The Digital Home is located in the parking lot of the Las Vegas Convention Center, near the South Entrance, next to the new monorail stop.

Friday, Jan. 7, 2005

  • Battle for Control of the Digital Living Room. Patrick Griffis, vice chair of the Digital Living Network Alliance and director of Worldwide Media Standards for Microsoft, will participate in this panel session, 11:30 a.m.–12:30 p.m. Location: LVCC North 257

  • Optical Recording Overview. Jordi Ribas, director of technical strategy for the Windows Digital Media Division, will participate in this panel session, noon–1 p.m. Location: LVCC North 262

  • The Telco-Entertainment Partnership: From TV to Broadband Services. Philip Corman, director of partner business development for the Microsoft TV Group, will participate in this panel session, 1:30–2:30 p.m. Location: LVCC North 261

  • Digital Download II. Rob Bennett, senior director of MSN Entertainment, will participate in this panel session, 3–4 p.m. Location: LVCC North 254

  • DRM Implementation in Media and Entertainment (DH). Martha Nalebuff, director of policy and strategy for the Windows Client Strategic Relations and Policy Division, will participate in this panel session, 3–4 p.m. Location: LVCC North 259

Saturday, Jan. 8, 2005

  • Entertainment Expands the Digital Home (DH). Patrick Griffis, vice chair of the Digital Living Network Alliance and director of Worldwide Media Standards for Microsoft, will participate in this panel session, 10:30–11:30 a.m. Location: LVCC North 259

  • IP Video, Datacasting, DSMCC and Other Technologies Enabling the Transformation of Entertainment. Ed Graczyk, director of marketing and communications for Microsoft TV, will participate in this panel session, noon–1 p.m. Location: LVCC North 261

  • Next-Generation P2P Music and Film: DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries. Derek Broes, Windows Client Strategic Relations and Policy, will participate in this panel session, 3–4 p.m. Location: LVCC North 259

Microsoft Booth Activities

A variety of activities will take place at the Microsoft booth, No. 7145, in the Central Hall of the Las Vegas Convention Center. More than 50 Microsoft partners will be exhibiting in the booth, showcasing products and solutions that feature Microsoft platforms and technologies.

Microsoft Pressroom

The Microsoft PR meeting rooms are located in a tent in the North Building Silver Parking Lot. The parking lot is located directly across from the convention center, next to the tent where trade show badges can be picked up Thursday, 10 a.m.–6 p.m.; Friday, 9 a.m.–6 p.m.; and Saturday, 9 a.m.–noon. The pressroom will be closed on Sunday. For a list of Microsoft-related events and activities at 2005 International CES, members of the press are invited to visit http://www.microsoft.com/presspass/events/ces .

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp .

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