Microsoft Honors North American Partners of the Year for Product and Service Excellence

LAS VEGAS — May 10, 2005 — Microsoft Corp. today announced the winners of the Microsoft® Windows® Embedded North American Partner of the Year awards at the Windows Mobile & Embedded DevCon (MEDC) 2005. Windows Embedded partners were honored for their work in categories ranging from Systems Integrator to Silicon Vendor, highlighting the many ways in which companies are using the Microsoft Windows Embedded platform to bring new and innovative devices and applications to market quickly.

“Microsoft is proud to recognize our Windows Embedded Partners for making an impact on the embedded industry,” said Jane Gilson, director of the Mobile and Embedded Devices Division at Microsoft. “Our partners not only are an integral part of our business, they also provide the differentiation and innovation that makes Windows Embedded the most useful and functional platform for end customers.”

The Windows Embedded Partner of the Year awards were created to highlight the work of Microsoft industry partners in the embedded marketplace. Award recipients have consistently contributed to a wide range of innovative embedded products and services, and have a record of success in enabling customers to bring their designs to market quickly.

The winners in each category for work with the Windows CE and Windows XP Embedded platforms are as follows:

  • Independent Hardware Vendor: ICOP Technology Inc. ICOP is a major North American provider of board-support packages (BSPs) for DOS, Windows CE, Windows NT® Embedded and Windows XP Embedded. ICOP was recognized for its quick migration to Windows CE 5.0 in 2005, with a number of the company’s BSPs already certified on the platform. Microsoft also noted the company’s broad technology road map and strong participation in co-marketing activities.

  • Independent Software Vendor: TenAsys Corp. Microsoft recognized TenAsys for tireless enthusiasm, commitment and interest in moving the Windows Embedded market forward. TenAsys is one of the most engaged partners in North America in any category, having participated in more than 20 mobile and embedded industry events worldwide in the past fiscal year alone. The company sponsored two key industry events, has been a strong participant in several Microsoft programs, and is actively engaged with individual marketing, press activities, product launches and other industry news.

  • Original Equipment Manufacturer: Symbol Technologies Inc. Symbol won for its demonstrated industry leadership and ability to develop, market and sell a strong line of Windows Embedded devices and solutions — as evidenced by the company’s 40 percent growth in unit sales of Windows Embedded devices in 2004. Symbol’s unique, ruggedized devices are a proven competitive advantage for some of the world’s leading companies, helping to increase work-force productivity, reduce operating costs and drive other process efficiencies.

  • Silicon Vendor: Intel Corporation. Intel engages strongly with Windows Embedded across multiple market segments. The company’s XScale architecture is one of the leading platforms for Windows CE in the mobile device, Voice over IP (VoIP), home networking and storage areas. Its embedded x86 products are strong in the consumer electronics, thin client and point-of-sale (POS) market segments. In addition to the strong market traction, Intel has always been supportive of joint marketing activities, cross-training and event participation.

  • Systems Integrator: Applied Data Systems Inc. ADS led all mobile and embedded industry partners in service engagements and labor hours for 2005 by a substantial amount in both categories. During 2004, ADS was actively engaged in Microsoft Embedded events and marketing activities, and assisted business intelligence efforts with up-to-date reporting and other timely participation.

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