“Safety Is No Game. Is Your Family Set?” Campaign Hits the Road at New York City’s DigitalLife Conference

NEW YORK — Oct. 12, 2006

Who: Join Microsoft Corp., Boys & Girls Clubs of America and Best Buy Co. Inc. as they introduce an exciting, nationwide educational campaign for parents and caregivers called “Safety is no game. Is your family set?”

What: Robbie Bach, president of Microsoft’s Entertainment and Devices Division, will launch a collaborative initiative at the DigitalLife consumer technology, gaming and entertainment show in New York City. The initiative consists of a 20-city bus tour designed to inform parents and caregivers about the tools available to them in the Xbox 360™ console, as well as other resources, that can help provide a safer and more secure entertainment environment for children. More information is available on the campaign Web site at http://www.xbox.com/isyourfamilyset.


Jacob K. Javits Convention Center, Xbox® Booth #122
655 West 34th Street
New York, NY 10001
Directions are available at http://digitallife.com/travel.html.

When: Oct. 12, 2006, at 2 p.m. EDT

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