Xbox 360 Issues the Ultimate Worldwide Casting Call With the Release of “You’re in the Movies”

REDMOND, Wash. — Nov. 20, 2008 — Today, Xbox 360, Codemasters and Zoë Mode are bringing out the movie star in everyone for the holiday season with the release of “You’re in the Movies,” the first and only game of its kind that transports players into a magical world of cinema and hilarious improvisations. Using the Xbox LIVE Vision camera, friends and families choose a script, act it out and in minutes watch the often hilarious, always entertaining results.

“You’re in the Movies” is the perfect party game for everyone on your list this holiday season. Up to four players compete in a series of minigames that put the spotlight on the unique and often dubious acting talents of friends and family through physical movements, facial expressions and more. Players’ minigame actions are captured and placed into short, riotous films that offer sidesplitting entertainment that can be e-mailed and uploaded to social networking sites. With dozens of classic movie genres ready to go, gamers can live out their dreams of becoming a scream queen, zombie or kung fu master.

“‘You’re In the Movies’ is a fantastic addition to our intellectual property portfolio, and we’re very excited about the excellent result of our partnership with Zoë Mode and Microsoft in bringing such a strong title to market,” said Barry Jafrato, senior vice president of Brand at Codemasters Software Co. Ltd.

“You’re in the Movies” comes with the following features:

  • Casting call. “You’re in the Movies” casts players in a variety of exciting roles, from action heroes to silent film stars. Players can choose a genre, script and more.

  • The director’s chair. Up to four friends can play together, and it is the director’s job to guide actors through their roles with simple instructions and immediate feedback. The director also rates actors on their physical performance in minigames.

  • World premiere. Cinematic creations and user-created movies can be downloaded to your computer to be shared among friends, family and the entire world.

  • Post-production. Players can use the director mode to produce their own movies. With this application, players can change music, add voice-overs and re-edit.

  • The miracle of technology. The Xbox LIVE Vision camera captures player movements using the revolutionary Cutout Studio technology. “You’re in the Movies” allows players’ performances to be filmed, saved, shared and relived.

“‘You’re in the Movies’ gets you off the couch and into a rich, interactive movie experience for movie lovers everywhere, exclusively for Xbox 360,” said John Schappert, corporate vice president of the Interactive Entertainment LIVE, Software and Services Business at Microsoft Corp. “Xbox LIVE is home to the best movie games, more than 400 high-definition movies available for download, and with the New Xbox Experience, Xbox LIVE now offers thousands of instantly watchable films from Netflix, including over 300 in high definition.”

Xbox 360 is celebrating the launch of “You’re in the Movies” by inviting consumers to the Virgin Megastore in New York City’s Times Square today, from noon to 4 p.m., allowing consumers to make their very own B-movies. Select consumer movies will premiere on Clear Channel Communications Inc.’s big screen in Times Square with the chance of being seen in front of millions of people.

“You’re in the Movies” brings the cool factor to kitsch and makes everyone a star, even if it is straight to DVD. “You’re in the Movies” is rated “E” for Everyone and will be available packaged with the Xbox LIVE Vision camera for an estimated retail price of $69.991 beginning today.

About Zoë Mode

Zoë Mode makes games that are accessible; simple, social, games that are effortlessly fun but don’t take themselves too seriously. Based in central Brighton, on the south coast of England, its diverse work force is unified by its attitude to gaming. Zoë Mode believes that games are powerful ways of bringing people together and having fun and that there’s more to life than gaming, but that gaming can make life better; and strongly believes that there is a game for everyone.

About Codemasters

Codemasters is a leading, award winning developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DIRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with operations in North America Japan, Germany, France, Spain, Benelux and Malaysia.

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies and TV shows on demand than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

1 Prices herein are estimated retail prices. Actual retail prices may vary.

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