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June 21, 2011
Chevrolet, Sprint and T-Mobile get in the game.
comScore research confirms Massive’s in-game ad campaign drove new users to Microsoft’s decision engine.
Massive is exclusive in-game ad provider for 18 Activision titles on Xbox and the PC, including “Guitar Hero.”
New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.
New business group reflects increased focus on online advertising market opportunities.
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