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May 23, 2012
Agreement will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers
Extension of advertising syndication alliance helps advertisers such as Ford Motor Co. reach growing mobile audience.
Microsoft becomes exclusive third-party ad provider for network of sites.
Companies sign landmark multiyear deal to collaborate on content distribution, advertising, event promotions and gaming; Microsoft’s Atlas to become exclusive ad serving platform for Viacom U.S. Web sites.
Study notes that after the “online crush,” consumers still rely on the Internet for the “offline rush.”
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