The Top 2012 Searches From Bing Reveal No One Can Keep Up With the Kardashians


Nov. 2
6, 2012

As we look back at 2012, Bing searches show it was a year of familiar faces, momentous events and baby fever. While last year people were singing “Baby, baby, baby” with Justin Bieber as the most-searched person of 2011, 2012 was the year of the real baby, as celebrity births were five of the top 10 celebrity events. From new reality stars such as Honey Boo Boo to viral hits such as “Gangnam Style” and airwave darlings such as Taylor Swift, Bing captured history through the searches that mark the year’s most fascinating people, sensations and moments in time.

Based on the aggregation of billions of search queries conducted on Bing this year, here are the much-anticipated top search lists for the most-searched people, news stories, athletes, musicians, celebrity events, social networks and TV shows. The complete report, including most-searched viral videos, movies, songs, TV personalities and more, is available at


Searched Person of

Kim Kardashian didn’t just keep up with other celebs such as Justin Bieber (2011’s most-searched person) this year, she took back the top spot. Kim K. was the most-searched person of the year in 2012, regaining the spot she also held in 2010. Her relationship ups and downs, including a new relationship with Kanye West, made Kim more interesting than ever. While Justin Bieber fell to the second spot, he still was the most-searched male of the year and the most-searched musician, thanks to the continued support of his many “Beliebers.” Newcomers to the list include Rihanna, who skyrocketed from No. 20 in 2011 to No. 4 this year; Selena Gomez, who jumped from No. 13 to No. 7; and Nicki Minaj, who just barely cracked the top 10 at No. 9, up from No. 23 in 2011. Miley Cyrus made the biggest gain within the top 10 list, jumping from No. 10 to No. 3, likely due to her surprise engagement.


Top Search



  • iPhone 5

  • 2012 Election

  • 2012 Olympics

  • Hurricane Sandy

  • Honey Boo Boo

  • “Gangnam Style”

  • Kony 2012

  • Academy Awards

  • Kindle Fire HD

  • Facebook IPO


  • Peyton Manning

  • Tiger Woods

  • Tim Tebow

  • Maria Sharapova

  • Kobe Bryant

  • Serena Williams

  • Lamar Odom

  • LeBron James

  • Cristiano Ronaldo

  • Terrell Owens

Top Musicians

  • Justin Bieber

  • Whitney Houston

  • Katy Perry

  • Selena Gomez

  • Rihanna

  • Nicki Minaj

  • Taylor Swift

  • Beyoncé

  • Chris Brown

  • Jennifer Lopez

Top Celebrity Event

  • Beyoncé’s baby

  • Jessica Simpson’s baby

  • Whitney Houston’s death

  • Snooki’s baby

  • Kourtney Kardashian’s baby

  • Coachella

  • Rodney King overdose

  • Grammy Awards

  • Jennifer Garner’s baby

  • Academy Awards

Top TV Shows

  • “American Idol”

  • “Dancing With the Stars”

  • “The Young and the Restless”

  • “The Walking Dead”

  • “Family Guy”

  • “Here Comes Honey Boo Boo”

  • “Glee”

  • “Vampire Diaries”

  • “The Bachelor”

  • “Game of Thrones”

Top Social Networks

  • Facebook

  • Twitter

  • MySpace

  • LinkedIn

  • Tumblr

More details and additional categories of top 2012 searches from Bing are available at and via the Bing Top Searches of 2012. For the latest on all things Bing, check out, and

About Bing

Bing is the search engine from Microsoft, designed for people who do. For people like you who are always doing more and don’t have time to sit still. Now, only Bing brings together the best search and the best people from your social networks, like Facebook and Twitter, to help you spend less time searching and more time doing. So whether you’re on your PC or on your phone, Bing is designed not just to connect you to the information you are looking for, but also to help you get things done right on

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at

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