Sutherland leverages Microsoft Dynamics CRM Online to consolidate leadership position in global customer experience management

REDMOND, Wash. — Sept. 24, 2014 — Sutherland Global Services, an acknowledged leader in business process and technology management services, continuously focuses on operational innovations and transformations to maintain its leadership position in Customer Experience Management. A major area of this focus is the digital transformation of key internal operations and processes, aimed at further enhancing the company’s track record of service excellence and consistent delivery of measurable results that impact their business.

Sutherland provides business-critical technology and analytics-enabled services to Fortune 1000 clients, which require secure and scalable platforms to enable Sutherland’s more than 30,000 employees across 40 operational facilities around the globe to deliver best-in-class services for efficiency and customer experience. To move the customer experience and quality of interactions to the next level, Sutherland evaluated several CRM platforms, ultimately selecting Microsoft Dynamics CRM Online based on its flexibility, customization capabilities and ease of use. The platform also provides Sutherland consultants with a seamless transition path because of their familiarity with other Microsoft business solutions, such as .NET, SharePoint Online 2013, SQL Server and Microsoft Lync. Sutherland recently and very successfully launched the first phase of the Dynamics deployment.

“The Business Process Outsourcing (BPO) industry and our Fortune 1000 clients are facing radical changes in market dynamics. These changes combined with technology advancements, such as cloud, social, mobility and big data, call for a paradigm shift. We have to fundamentally rethink how industry-specific transactions will be processed in the future and, more important, how information can be used to identify patterns that provide actionable insights for business managers,” said Deepak Batheja, CTO of Sutherland. “To best serve our clients, we need a best-of-class technology platform, fully optimized with lean business processes, that is flexible enough to enable continuous innovation. Microsoft Dynamics perfectly augments our 200-plus Technology Products and Intellectual Properties and forms the foundation of our world-class Customer Interaction Platform.”

To develop the solution, Sutherland partnered with Microsoft Consulting Services and configured the Dynamics platform to fit the nuances of the company’s multivertical BPO environment. Sutherland’s implementation was seamless, with no disruption to the high level of performance and reliability that is its hallmark. The enhanced multitenant capabilities have improved front office consultants’ efficiency by 20 percent and back office processing by 22 percent, resulting in a direct bottom-line benefit to the company.

“A positive customer experience relies on technology that can deliver flexibility and timeliness combined with service excellence. As a pre-eminent provider of business process outsourcing services, Sutherland understands this and is investing in a solution that allows its consultants to really know and understand the customer,” said Dennis Michalis, general manager, Microsoft Dynamics. “With unified agent desktops and real-time service analytics from a single screen across teams and office locations, Microsoft Dynamics CRM Online enables Sutherland employees to have access to the relevant information that empowers them to provide their clients’ customers with a consistently exceptional experience across the globe.”

With the rapid adoption of Dynamics CRM Online across the organization, Sutherland is looking at the next level of innovation and leveraging Microsoft products. “Our external environment is changing as young consumers prefer to communicate through social channels, so we will be leveraging Microsoft Dynamics Social Listening to understand our clients’ customers. Our vision is to have our internal collaboration platform seamlessly integrated with the external channels to better serve our customers,” Batheja said.

Those wanting to learn more about the benefits of integrated CRM solutions can engage with the Dynamics CRM Online community at, #MSDYNCRM.

About Sutherland

Established in 1986, Sutherland Global Services is a global provider of business process and technology management services offering an integrated portfolio of analytics-driven back-office and customer facing solutions that support the entire customer lifecycle. It is one of the largest, independent BPO companies in the world serving global leaders in major industry verticals. Headquartered in Rochester, N.Y., Sutherland employs over 30,000 professionals and has locations across the United States, Brazil, Philippines, Malaysia, China, India, UAE, Egypt, Bulgaria, UK, Canada, Mexico, Colombia, and Jamaica. For more information, visit

About Microsoft Dynamics

At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

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