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GWA Group embeds innovation culture with Dynamics 365

End-to-end supply chain transparency enhances efficiency, elevates customer experience, enhances competitiveness

ASX-listed GWA Group is accelerating its digital transformation, deploying Microsoft Dynamics 365 to deliver insight, drive enterprise-wide innovation, enhance competitiveness and underpin a new class of customer service.

A leading supplier of bathroom and kitchen products and services, GWA Group grappled with multiple challenges through the pandemic as customer demand shifted. Rather than rein in its digital transformation agenda, it has accelerated activity in order to meet shifting customer needs efficiently and also prepare for further growth underpinned by a global data platform.

Portrait image of Tim
Tim Salt, CEO, GWA Group

Working with Microsoft Consulting Services, GWA is stripping complexity from the business – deploying Dynamics 365 to deliver end-to-end data and actionable insights, fuelling business growth and ensure exceptional customer experience.

Dynamics 365 will put in place foundations, empowering GWA’s business managers to lead the organisation’s ongoing data push – unlocking emerging Dynamics 365 capability to meet their needs and boost GWA’s standing in its market sector.

GWA CEO Tim Salt said; “The pandemic introduced multiple challenges for our business, our customers, and changed the way we engage. Rather than retreating to the status quo we have seized the opportunity to accelerate our modernisation, deploy Dynamics 365 and leverage data to streamline the business and respond rapidly to customers.

We believe this sharpens our competitive edge – and by empowering our business to drive deeper data insights and digital standardisation, we can bring to life our ambition to deliver superior water solutions for customers with a focus on sustainability and performance.

GWA will have complete transparency and control across its business according to Alex Larson, General Manager Technology & Transformation. “We are deploying Dynamics 365 to manage the entire business ecosystem lifecycle across Customer Care, Warehouse Management, Finance & Operations, Supply Chain, Commerce and Marketing – we’re not just transforming the way our business works, we’re actually transforming the way our business thinks. Stripping out complexity across business processes introduces greater flexibility and agility as the industry changes”.

By appointing “change champions” in each area of the business, innovation will be embedded across the business. This ensures each functional area is nimble and responsive. Larson said; “We believe it’s going to put us in a position of strength in our industry that our competitors cannot match.”

Graphical design of bathroom renovation
Image Source: GWA Group

Data transparency across the organisation is also transforming the customer experience. With data to be available all the way from order generation through manufacturing to delivery, GWA will be able to provide its customers with a superior set of digital tools and customer engagement.

Alex Larson, GM Technology & Transformation, GWA Group

Larson said the integrated functionality of Dynamics 365 will drive down costs for GWA resulting in a leaner, streamlined business.

Steven Worrall, managing director of Microsoft Australia said; “This is a fiercely competed market segment, that was under a lot of pressure at the start of the pandemic. The front-foot-forward approach means GWA is now positioned not just to recover – but to reimagine the way it operates.

“It has a modern, streamlined digital platform that supports its international ambitions. Dynamics 365 provides accurate, granular data to inform business decisions and to ensure a compelling customer experience.

Perhaps most importantly – by putting business managers in charge of ongoing innovation, leveraging the ever-expanding features and functions of Dynamics 365, GWA is embedding innovation into its culture and empowering its people to continuously improve what they do and how they do it.

About GWA

ASX-listed GWA Group has been in the business of supplying bathroom, kitchen and household fittings for over three decades – supplying well-known brands such as Caroma, Dorf and Methven.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organisation on the planet to achieve more.

For media enquiries, please contact:

Rudolf Wagenaar, Commercial Communications Lead, Microsoft Australia
Email: [email protected]
Mobile: 043 908 2550