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RAC WA goes full throttle on cloud and tech intensity

RAC WA is undertaking a ground-breaking digital transformation. By selecting Microsoft Azure as its preferred cloud, and continuing investment in the digital capability of its people, it is building agility and enhancing the services it provides to its members in Western Australia.

The digital transformation includes the migration of RAC WA’s insurance systems and integration layer into Azure and the roll out of Dynamics 365 Customer Insights, Office 365 and Power BI to streamline access to information and applications.

The transformation also includes RAC WA enhancing its technical landscape where information was previously managed through many different systems.

Now, with a consolidated, 360-degree view of information delivered by Dynamics 365 Customer Insights, it is planning to leverage additional modern services such as Azure Data Bricks and Azure Synapse Analytics to accelerate and enhance member experience.

For more than 115 years, RAC WA has supported the Western Australian community. Today the organisation has a membership of over one million people in more than 60 per cent of WA households and is a powerful advocate for road safety and transport sustainability. RAC WA also supports its members through the services it provides including roadside assistance, insurance, travel and tourism, finance, auto services, and home and security services.

Mark Weller, Chief Operating Officer RAC WA said:

Our interactions with members are really critical and Dynamics 365 Customer Insights is a key part of that. We want to have a complete and enhanced view of our members to ensure we can provide them with the best possible service

He added that RAC WA hopes to have completed its transition into the cloud by the end of 2021.

Achieving this through adopting modern and secure cloud-based solutions allows the organisation to respond faster to changing member or market needs.

In January RAC WA successfully migrated its core insurance platform into the Azure cloud, benefitting from Azure’s performance, security and scalability as well as its significant cost effectiveness.

It is also planning to transition out of a legacy data warehouse and use Azure Synapse Analytics, Databricks and Power BI to construct a modern data lake with limitless analytics capability.

RAC WA is also deploying Microsoft technologies more broadly across the organisation to support its people, establish and enhance a flexible hybrid workplace, and deliver exceptional member experiences. A case in point is the mass deployment of Surface devices which has supported a modern, flexible and engaged workplace of over 1,400 employees

This ensured that during recent COVID-19 related lockdowns, RAC WA’s people were able to continue providing essential services to members without interruption.

RAC WA is particularly committed to strengthening its digital capability by investing in its people, many of whom now have achieved Microsoft certification. This boosts the organisation’s agility and telegraphs to personnel how much RAC WA values their contribution.

According to Lee Hickin, National Technology Officer, Microsoft Australia; “By embracing the cloud, RAC WA has created a modern flexible workplace which has stood it in great stead through the pandemic when people were able to work remotely if required.

By building the digital capability of its workforce, RAC WA also signals how much it values its people and recognises the importance of a grass roots led innovation culture.


About RAC Western Australia

RAC represents more than a million members and is Western Australia’s leading advocate on mobility and transport. Its vision is for a safer, sustainable and connected future for Western Australians.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organisation on the planet to achieve more.

For media enquiries, please contact:

Rudolf Wagenaar, Commercial Communications Lead, Microsoft Australia
Mobile: 043 908 2550
Email: [email protected]